Whether you are a totally offline company outside the digital world or a 100% digital company, not participating in social networks is no longer an option. In many ways, today’s social networks represent a new engine of discovery. Consumers and potential customers are sharing with their friends and colleagues websites that they like through their desktops […]
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The use of smartphones and tablets is skyrocketing and in 2015 will exceed the use of computers. What will bring a change in user behavior, and the importance now more than ever is in the mini computers we carry in our pockets. Yesmail Interactive has released an infographic, after consultation with 500 customers, which shows how […]
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Social networks influence purchasing decisions of users and consumers, although there are large differences depending on each country. The overall average indicates that 1 in 3 consumers have purchased a product following a publication on social networks. This is reflected in the latest survey by Ipsos Open-Xchange, produced in 24 countries. Instead, it emphasizes the low influence […]
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Social networks still have many detractors who question its usefulness in many ways. Instead, it studies are able to demonstrate that there are other brands that are getting returns from their marketing strategies and actions through Social Media. Multiple data new reports show the most relevant trends in this area and the benefits of social networking for […]
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Increasingly it used more daily time to browse and chat on social networks.We cut minutes of television, radio and reading newspapers, and spent more than 3 hours surfing the Internet. On average about 37 minutes a day are in social networks. More time yes, but do the same desire to interact with companies and brands? Given that […]
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Social networks were not created for brands, were created to establish peer relationships, meet people, strengthen ties and catch up with the lives of our friends. Twitter could be a meeting with coworkers, Facebook and Instagram coffee, a meal with friends and Pinterest is like shopping together at a department store. The adjective “social” was not […]
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It is no secret that to get the most out of social networking brands have to be willing to respond to users, instead of using it as a channel to send messages of unidirectional marketing and monotema. However, a new report Brandwatch shows that a quarter of the world’s leading brands still use Twitter as a […]
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The vast amount of content generated complicated, and much, the ability to assimilate all the information and messages that are issued. Every minute about 347,000 tweets are published, made 2,000 check-ins on Foursquare, or 510.00 Facebook comments Who has the capacity to cover both? This only hinders communication, causing the distance between consumers and brands. In fact, […]
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The effectiveness of social networks is constantly questioned. The ease with which you can measure everything in online marketing is not 100% applicable to Social Media. One of the main reasons is its character, obviously social, and transverse behavior between online and offline media by users. However, there are other companies that have been able to quantitatively […]
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Mobile devices have been integrated into our daily lives, almost without our noticing. In many countries constitute the first gateway to the Internet, and the United States are on track to do so. In 2015 the tablet market will overtake traditional computer. This is a great business to explode. It is expected that by 2017 the mobile advertising market […]
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