The big question is: is there a way to make social networks profitable? Social networks are not a sales channel, sales campaigns on social networks are not having enough success. The goal of social networks is to create a means of communication with the user, to retain the support of the brand, and in the long […]

Fan numbers are not effective in accounting for the success of a campaign. Companies and marketing managers realize that increasing fans and followers is not what matters on social networks. The challenge remains how to measure success beyond counting these metrics.

Knowing really what the interests of the users are is undoubtedly one of the main concerns of companies and brands that use social networks as an integrated part of their marketing strategies. For this, Twitter recently presented Twitter Web Analytics, the Twitter statistics platform that will be operational in the coming weeks. A data measurement service with […]

At the end of the day we listen and hear many things. We hear noise, which does not interest us much, but we listen to what concerns us, what matters to us. If we go down the street and hear our name or something related to us, we stay tuned to see what it is: if […]

From Twitter to Facebook via YouTube or Foursquare, the use of media and social networks seems to be the most important marketing concept currently. However, the big question that companies ask themselves is they really good for something? Are social networks effective?