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Home / Digital Marketing

Why the Internet is so Important for your Business

— November 9, 2020

In the modern world, the internet plays a huge part in our lives. How many of us look up something on the internet as our first port of call? Whether we want to find out some information, buy something or listen to some music, the internet can do all of those things and more, which […]

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  • Why is food PR important?

    — October 27, 2020

    PR is a great form of marketing for any business but for food and drink, it’s essential. Here are some of the top reasons why: Gets you out there If you’re not getting any press, not enough people will know you exist. A PR campaign is an ideal way to get your product or services […]

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  • The digital marketing agency BTOB changes its image

    — November 9, 2018

    The digital marketing agency celebrates its ten years of activity with a radical change of image Its philosophy: a result-oriented creativity combined with the latest technologies and a unique strategic vision BTOB presents itself as an established brand that does not need to attract attention ostentatiously. His new image, much more mature and elegant and full […]

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  • Marketing, Advertising and Second Life: still much to say

    — April 13, 2018

    Just a couple of years ago, the universe of companies and professionals linked to Marketing and advertising were strongly impacted by the emergence of ” Second Life “, which was considered the first virtual world. Many were the experts and responsible for Marketing , belonging to a multitude of organizations that did not hide their admiration and confidence in […]

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  • Why Social Media Marketing is neither free, nor cheap

    — March 12, 2018

    Surely you’re tired of hearing about your surroundings about the low costs and even nullity that supposes having presence in social networks; more than once you have been about to raise your voice and pronounce yourself in defense of your work, of trying to make see those “authorities in the matter” that can not be more […]

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  • Why is Content Marketing already a high priority among companies and brands?

    — March 2, 2018

    In recent months we observed that the term Content Marketing seems to have become fashionable. This is because, thanks to the numerous changes, a new communication need has arisen. Consumers tired of the constant bombardment of similar information, have revealed, so much, that they have become much more demanding when it comes to reading, buying, interacting, etc.

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  • SEO Best Practices

    How SEO has evolved in 2020

    — February 26, 2020

    SEO is a field that is always evolving, and a practice that needs constant work. It is no good to hire an SEO company in Belfast, and have them promote your page for a month or two, then let the contract end and forget about promotion. SEO must be conducted in a sustained, regular fashion.

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  • Record of online advertising benefits in the United States

    — May 10, 2018

    The Interactive Advertising Bureau (IAB) and PwC United States have presented a new  report that shows the excellent health of the online advertising market in America during the first half of last year. 12.1 billion dollars is the record figure provided that represents an increase of 11.3% compared to the same period of the previous year.

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  • SEO and SEM: Search Engine Positioning

    — April 7, 2018

    Many people wonder what these acronyms mean. What is the difference between a person who is dedicated to SEM and another who is dedicated to SEO? Are they united? Are they complementary or alternative? We will try to clarify these concepts

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  • Social media Marketing Is your business prepared to tackle social networks?

    — March 3, 2018

    Everyone talks about being in social media: Facebook, Twitter … and many companies believing in what “everyone says” ventured into these media without strategy, without knowledge of them, even more, without even being convinced of their effectiveness. Launching the adventure of social media, without a doubt requires a sure conviction and the necessary predisposition to […]

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