PR is a great form of marketing for any business but for food and drink, it’s essential. Here are some of the top reasons why:
Gets you out there
If you’re not getting any press, not enough people will know you exist. A PR campaign is an ideal way to get your product or services out there and establish your brand. PR works well alongside conventional direct marketing but in an age where consumers often shun traditional marketing efforts, PR is essential.
If you want consumers to believe your claims that your meals are delicious, you need brand credibility. Positive news stories can go a long way towards proving that your products are the real deal and convince consumers to choose you over the competition.
Connect with tastemakers
In the food and drink industry, the opinions of a journalist or food blogger are worth their weight in gold. A PR company can help you form connections with these people, so your brand gets some wider attention. A positive review from a journalist, blogger or influencer can make a huge difference to your business. For a Food PR agency, visit a site like Leapfrog PR
Be in charge
Instead of relying on the opinions of others, a PR campaign can help you to keep in control of the narrative surrounding your brand. Whilst there is always a place for traditional marketing, having a PR strategy will help to spread your message through magazine or newspaper articles in the way you want it to be told.