Over the years, we accumulate experience on the products we sell and we select our offer distinguishing qualities, design, price-value, fashion, brand image, etc. In recent years there has been an unstoppable and dramatic decline in the average price of articles. In certain sectors, this price decrease has been accompanied by an increase in product qualities […]

ASUS, LeCool and BMW, three cases where the deadly sins give way to a reputation crisis 2.0 Talking about online reputation is not a trivial issue today. It is a great responsibility to show the keys by which concepts as little tangible as transparency, honesty and passionate work are synonymous with growth, crisis prevention, efficient management, […]

What is happening in relation to the new consumer is not surprising. Or is it not true that, for decades, the productive model was based on speculative goods that were accessed by a credit blow and for which no effort was made? (nor was any responsibility acquired either) Is not it also true that this facility, individualism, […]

Criticism is a real headache for any brand with a presence in Social Media. We can answer why customers speak badly about our company, but if the question is whether we can avoid it, the answer is no. We must keep in mind that opening up to the virtual world implies an implicit acceptance of the […]