Last week we could go on television and the press, radio, social networks, etc …. all the controversy that has been created with the company UBER (App by which individuals exercise of pseudopodia) In particular, I have to admit that know this APP and / or company, now at least, most of the country knows […]
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Is there a direct relationship between Millennials share content on social networks, and purchase intent? It looks like it is. According to ShareThis, Millennials are more likely to buy those products that share through social networks. ShareThis to establish these findings, it analyzed the activity on social platforms more than 58 million Americans, which means […]
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Customers are the most valuable brand well. The cornerstone around which to rotate through the sales strategy of the company, price, product, communication and, of course, customer service. All in order to provide a positive experience to ensure their satisfaction, and thereby achieve this favorable treatment. Because there’s nothing scarier than a dissatisfied customer. And […]
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The mobile phone has changed the way we buy. A present device for virtually all day, allowing them to be permanently connected, and internet access anytime, anywhere. So says 60% of consumers who have taken part in the Digital Impact Survey, developed by Stanford University and the Institute Apigee. The survey focuses on the behavior […]
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At present the world of digital marketing is with both eyes on content strategies. This is a logical evolution thinking that marketing in general is the connector arm between brands or companies with the potential customer. Therefore, all these strategies will put the user at the center of their actions and not machines as happened […]
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The talent today is something that can be missed very easily for lack of attitude. In my opinion we should feel the obligation to constantly feed our skills with the right incentives and even uncomfortable situations that make us react actively. We have to leave the comfort zone to improve and feel that move according […]
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The advertising has to be emotional and connect with the brand. This was stated Alvaro Marin, founder of the company “Loggicc” during his participation in the seminar “Neuroscience applied to driving and organizational leadership” led by Nestor Braidot specialist. Marin explained in this sense that “the idea has always been based on the development of […]
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One of the most pressing problems that companies face now is the “price war” in which they are immersed, even in those sectors where the market perceives differences “value” products. This situation erodes the benefit of a company directly. If we lower the price of our products or services, and we want to maintain the […]
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The customer is up to each and every member of the company. A statement that, although it seems obvious, difficult to enforce. Excellence in customer service is not the sole responsibility of the customer service department, but must be present throughout the process; materialize at all points of contact between the customer and the company. […]
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When we think of Christmas we come to the multitude of things unrelated to your professional activity , but it is true that it is in these special dates where your customers relax a bit and have to say somehow guard somewhat lower mind, you can take advantage to launch some actions around: Loyalty or […]
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