Is there a direct relationship between Millennials share content on social networks, and purchase intent? It looks like it is. According to ShareThis, Millennials are more likely to buy those products that share through social networks.
ShareThis to establish these findings, it analyzed the activity on social platforms more than 58 million Americans, which means more than 2.4 billion interactions, registered in approximately 2 million websites and mobile applications.
Thus we were able to establish the relationship between the products on which interact in Social Media, and purchase intent. This is a public especially active purpose in this environment as well as great adept to technology; qualities that are embodied in its activity 2.0. Not surprisingly, they represent 30% of the active Internet population.
Specifically, Millennials are up to 3.6 times more likely to share content through channels 2.0 and 2.3 more likely to interact with their peers recommended in this environment content.
The report also shows the wide range of media using these youth as well as the different uses made of them. For example, when it comes to speaking of entertainment, Facebook and Twitter takes the cake. Twitter is especially relevant also for issues related to economics and business (+ 132%) and sports (+ 103%). For its part, Facebook and Pinterest recorded most interactions in relation to the family.
Indeed, the family is a recurring theme for Millennials. The study indicates that is present in 37% of the content that they share online, which represents 2.3 times the average for the rest of the population. Issues like food for children (47%), pregnancy (38%), children’s products (39%), school (36%) or toys for children (31%) are present for these consumers usual way.
ShareThis Millennials described as a particularly active public social network, with high power to influence their environment. The way to reach them is not based advertising impacts, but arousing their interest with content related to their interests, given that his family is a basic aspect in your life.
July 26, 2016