Social networks generate awareness and engagement, but are not used to search for information for purchases

The omnidirectional in the buying process has become the common practice of Internet users.¬†50% of online shoppers visited the physical store before making the purchase, while 13% sought information on your Smartphone at the same store, known as showrooming effect.¬†This is one of the findings of the First Observatory eCommerce, which has developed the market […]

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  • Social networks do not serve to make miracles

    Social networks appeared in our lives changing with the free flow of information, paradigms of social and professional relationships. They were consolidated as “the new marketing channels” and thanks to its “affordable and accessible” nature were transformed into an idol for businesses. But it is important to understand that the most valuable to grow as […]

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