Criticism is a real headache for any brand with a presence in Social Media. We can answer why customers speak badly about our company, but if the question is whether we can avoid it, the answer is no. We must keep in mind that opening up to the virtual world implies an implicit acceptance of the […]
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Of course not, says Sandra Cortez, Managing Director of Verint Systems for Southern Europe. Cortez explains how the analysis of clients’ voice can help companies strengthen their relationships with them. It is not necessary to do a deep search in newspapers and databases to find newspaper headlines that tell us about worrying stories about the bad […]
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Everything is volatile, everything is mobile, everything is flexible, everything is changeable, everything is dynamic, everything is active. We have gone from more or less simple, tangible, enduring, timeless and mature markets needs to complex, intangible, unknown, with an extraordinary mental evolution, with new markets and forms of intelligent relationship.
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Consumers feel increasingly comfortable with their smartphones, and each time the use given to these devices is extended to other functions beyond their basic utility of speaking or sending text messages. Now, the new trends of mobile users clearly show how the mobile phone has become a tool of greater utility when it comes to […]
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The owners of tablets are making use of them for the commerce and they do it in greater measure than the owners of Smartphones, according to an investigation of e-tailing Group. In turn, eMarketer estimates that the number of tablet users will represent 7.6% of the US population at the end of 2011, up from 3.1% […]
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The characteristics of Apple’s iPad and the competition’s tablets have become an ideal entertainment and a great device for consuming media, but many owners of media also have a strong interest in online shopping, and retailers are already taking note.
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According to data from a new survey conducted by the firm Borell, small and medium enterprises are devoting more and more budget for Internet marketing every day. On average, they plan to increase spending on online advertising by 29% during this year 2011, compared to 4.5% who plan to increase in other types of marketing actions. The […]
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45% of respondents say they prefer to do business with companies that facilitate interaction with them through mobile devices. Almost half of them urge brands to create websites that are easy to access from mobile devices. According to the study carried out by Weber Shandwick and KRC Research entitled “Smart Marketing: Mobilizing your brand” brands […]
Continue Reading ...A virtual PA can save hours every week for business employees and bosses, and it is becoming increasingly easy to find freelances who will perfectly match the needs of individual companies. Areas of expertise are now extensive in the virtual PA marketplace. Here is a look at a few of them. Image Credit Bookkeeping Virtual […]
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Social networks have opened the doors of the world and we can receive information through various channels, be tweets, post on Facebook or articles on blogs among others. But they also collaborate with overinformation and there we are the users who must know how to filter every one of the things that come to us.
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