For 80%, quality in customer service is essential when buying or maintaining a product or service. The personal contact and the telephone channel are the preferred ways to contact companies. Customer service is in third place as a criterion for choosing a product or service according to a study conducted by the market research company […]
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A recent IBM study revealed that many companies are losing the opportunity to use social media to drive growth and sales, due to a misunderstanding of what consumers actually want from these channels. The IBM report found that most consumers say that the main reasons they find to interact with companies on social networks are […]
Continue Reading ...The independent buyer agency Shopcentric, has presented the results of its latest research on the impact of social media and mobile commerce on the buying behavior of consumers in the United Kingdom. From the study we show that only 9% of consumers / buyers are following brands in social media and that only 6% make […]
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More than 500 attendees from companies throughout attended the first National Marketing and Marketing Forum for SMEs, where experts said that investing in intangibles such as marketing and innovation are key to strategic business growth. MARKETPYM’11 has closed its first edition as a National Marketing and Marketing Forum for SMEs with a great success of […]
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The author, Stanley Bendelac, veteran and prestigious publicist, through his latest publication entitled ‘The Important is not how you fall but how you get up’, tells the keys to overcome the professional and personal falls; to be resilient and overcome any adversity in life. He does it in a pleasant and practical way, through his own experience […]
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At present, there are multiple factors that induce creative and professional marketing departments to look for alternatives to traditional strategies. Advertising saturation and the effects of the crisis have served to stop to think and analyze the real needs of advertisers with the aim of improving results, adjusting investments and budgets for their advertising actions.
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According to the data of the new report ‘World Radiography’ prepared by Zenith Media, advertising investment will grow worldwide at a rate between 4.6% and 5.2% in the coming years, especially as a result of the continuous growth of developing markets such as China or Latin America and the progression of digital media.
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In a recent study, the Center for Retail Research notes that in 2011 online spending will grow by 19% to reach almost 10,000 million euros and that, even with the current economic climate, e-commerce sales represent one of the markets with greater growth.
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Let’s focus on the current historical context, for example, once, a great power with aspirations for full employment and with a 3% growth caused by the use … optimal, efficient? or what is even more interesting … committed to reputation? …
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According to the data of the Infoadex study, the Estimated Real Investment of the advertising market reached in 2009 a figure of 12,699.4 million euros, which represents a decrease of -14.9% on the 14,915.7 million euros registered in the year previous.
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