The characteristics of Apple’s iPad and the competition’s tablets have become an ideal entertainment and a great device for consuming media, but many owners of media also have a strong interest in online shopping, and retailers are already taking note.
“Its portability, touch screen and vivid graphics encourage a great shopping experience that leads to product discovery, impulse buying and from residences,” said Jeffrey Grau, principal analyst at eMarketer.
About 41% of consumers can buy an iPad for a commercial reason, Vision Critical reported in a study. This year, eMarketer estimates in tablet billing will reach 24 million dollars, and the research of Pew Internet American Life Project and Forrester shows that buyers tend to be young, educated and of good economic level.
“Retailers have to create business experiences for the iPad that deepen their relationships with customers,” Grau said. “The iPad is like a companion. There is also a certain sense of intimacy when curling up on a couch with the device. Inspire a casual shopping experience, something similar to browsing a catalog, “he added.
In addition, retailers can have a greater opportunity by associating in-store sales with devices. Thanks to the iPad, the retail sale on the Internet has enabled kiosks with additional product information forming a corridor where everything can be achieved.