Although effectively calculate the ROI of a strategy of social networking is still the less complex work, companies themselves are able to demonstrate the benefits of acting actively in the world 2.0. A positive balance that especially affects the relationship with customers. In response to the survey released by Oracle, the vast majority of marketers have […]
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Increasing the number of hardcore loyal to a brand is one of the dreams of all Community Manager. A highly complex task to achieve, in which daily work these online marketing professionals. There is no magic formula to get fans and followers naturally, although useful tips and recommendations. To do this, Exact Target has collected the opinions […]
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The omnidirectional in the buying process has become the common practice of Internet users. 50% of online shoppers visited the physical store before making the purchase, while 13% sought information on your Smartphone at the same store, known as showrooming effect. This is one of the findings of the First Observatory eCommerce, which has developed the market […]
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Without doubt, the social media plan is the tool for any community manager or responsible for social networks before launching operatively manage anything. Regarding this issue in many companies I encounter the following problems: The social media plan is doing it on the fly: Is not it worth having a clear roadmap from the beginning […]
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The organizers of the World Travel Market (WTM), one of the biggest events in the travel industry worldwide, have argued that social media are becoming an integral part of the sector. According to event organizers, media and social networks will increasingly have a major impact on this industry, even showing that social media can become […]
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Social networks appeared in our lives changing with the free flow of information, paradigms of social and professional relationships. They were consolidated as “the new marketing channels” and thanks to its “affordable and accessible” nature were transformed into an idol for businesses. But it is important to understand that the most valuable to grow as […]
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Online networking e-business has taken off and its showing no signs of slowing down. With an online networking selling, anybody can turn into an online trader without having to invest in a site or give online market areas a cut of their profits. Small industries to legitimize investing the time, efforts and investments crucial to […]
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