Sampling is a well-known direct marketing strategy that basically consists of sending free samples of product to the customers who previously requested it, and who could now have gone a step further, taking advantage of the power of the media and social networks.
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Eight out of ten Internet users used Social Media. This figure represents an increase of 5% compared to 2011 and everything indicates that it will continue to grow in the coming years. The continuous interaction of people on Facebook, Twitter or Google+ is a valuable source of information for curious companies, who want to know what […]
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Perhaps because of the growing influence of social shares on search rankings, local SEOs are thinking of social media as an effective marketing channel for local businesses, according to the results of a poll conducted by BrightLocal and for the Which, more than 1400 SEOs have been interviewed. More than 8 out of 10 respondents […]
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Approximately 3 out of 10 have ever participated in a forum related to health issues, either to meet other patients suffering from the same disease, to share experiences, receive recommendations or as a way of escape to vent. These are some of the results of the study “You share; We care “, made by Marco de Comunicación […]
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Customer service through social networks is a tricky subject, where brands do not yet have a well-defined strategy. In order to guarantee customer satisfaction it would be very well to know what their actual demand is. In this regard, the Freshdesk study provides very relevant conclusions. The survey of more than 6,000 customers in 30 countries helps to […]
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Few companies are really knowing how to harness the strength of social media recommendations according to a study by Social @ Ogilvy strategists, titled “How to Build a Beloved Brand” Recommendations can amount to up to 80% of the reach of a marketing campaign, however most brand names and products in social media are anything […]
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Social networks are a powerful communication channel, a medium that allows you to reach customers who would otherwise be much more difficult and expensive. However, it is a relatively new world that also involves a different way of communicating, getting closer to the target audience and getting it to react to our messages. So, to take advantage […]
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Many times we forget how important it is to tweet about issues that are not related to the field in which we move. Writing personal style tweets, in addition to becoming closer and human, can help you improve the influence you have on your followers. Here are some tips to make Twitter more relevant by humanizing your account […]
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A few months ago we spoke of Coca Cola that seemed to sprout numbers on social networks, and that did not seem to be able to identify the direct impact that their active social presence could have on sales. Now consultant McKinsey & Co has been able to find that impact, albeit on the downside.
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Companies are strongly committed to social media. 86% of marketers are aware that Social Media is important to their business. 79% have already integrated their actions into social networks within their marketing strategy and are working to develop their presence in these media. Their efforts are not only focused on the main social networks, such as Facebook and […]
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