Social Media plays an important role for companies. 94% of marketers already include it in their marketing campaign, according to the Social Media Marketing Industry Report of 2012. 83% of marketers believe that Social Media is an important tool for their business; Recognize that it benefits the brand.
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Online reputation is the most precious asset of the brand; The company has to worry about keeping it always clean and immaculate. Inevitably, at the most unexpected moment a single message, brief but concise, can stain it, and even cause it to deteriorate forever, if it is not able to act in time.
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The saturation in the updates causes overload in the users. They feel saturated by the excessive updating of brands in social networks. The study published by SocialVibe has made public the fact that in October a third of American users who abandoned a brand, did so because of excessive frequency in their publications.
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The media landscape has a new king, who governs with wisdom and equity among its three main areas of influence: social, mobile and local, it is the new “SOLOMO King.” Its power lies in knowing how to take advantage of the best of each one, for the benefit of the brand, and offer the people what […]
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Social networks are an extremely powerful vehicle to get in touch with potential customers for your business or company, giving you even the opportunity to target specific industries or influential people within the industry of your interest. It’s all about finding what you need properly and that you have the patience to start and carry out […]
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Since the emergence and massification of social networks, much has been debated about the followers and the importance of relations established in this type of media are generated in a reciprocal way. Facebook and Twitter, are undoubtedly the two main platforms of the growing ecosystem that make up social networks. However, the way of interacting, of sharing […]
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It is evident how companies, as a result of the force that have been taking with them social networks which have given the client a powerful means to freely express their thoughts, opinions, suggestions, criticism and feelings in general, more and more Care about what is said about them.
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Much has rained since you opened your profile in social networks. You already have a certain trajectory, along which you have harvested a notorious amount of Likes, RT, I like and followers of various kinds. However, your level of interaction has not gone from there? It is cold and distant. Therefore, you need to have another type of relationship […]
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The workers of the company already use social channels in their day to day, to communicate, establish new contacts, keep informed or share information, among others; Which has allowed to prove that it favors its creativity, roductivity and collaborative spirit. The next step is that these practices also become part of your day-to-day business.
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To those of us who are socially dedicated to social media (and we are getting more!), There is something typical of many other jobs: we focus on specific aspects, new tools and applications and the recurring updates of Facebook and company that We sometimes lose the perspective of the brutal impact that the media and […]
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