The use of smartphones and tablets is skyrocketing and in 2015 will exceed the use of computers. What will bring a change in user behavior, and the importance now more than ever is in the mini computers we carry in our pockets.
Yesmail Interactive has released an infographic, after consultation with 500 customers, which shows how smartphones have affected the buying patterns of consumers and the interaction with brands through social media.
An interesting fact is that buyers with mobile devices are more effective and skillful in stores and online. 63% of customers compare the prices of the store with the price of the web. In addition to comparing the price with published on the website of the brand, looking at the competition, price comparators …
And as expected, mobile users are much more likely to interact with a brand on social networks than they do from a computer. Facebook being one of the more channels used to communicate with the brand, 59.7% liked a brand on Facebook and 29% u20197% commented on the Facebook page of the brand.
Other important data that shows the infographic is that the mobile represents 21% of total traffic of e-commerce, websites, … Customers buy smartphones more often than those who have already buying online 32.6 % at least once a month. While users with Smartphone or tablet u20199% 42% buy once a month, and 16.5% a week.
However, the computer remains the preferred tool purchase, 42% of buyers prefer to complete a purchase at any time over the Smartphone or tablet.
Another trend that has been detected is that mobile buyers have more weakness for promotions and discounts. 41% bought promotions that have received the mail from your mobile and 37% discounts found on social networks.