The digital business school Foxize School, sponsored by online content distributor ADman Media, has organized two debates in Madrid and Barcelona on Branded Content to discuss the definition, objectives and future of this popular Marketing technique. In the post-interruption era, when a large proportion of advertising formats have lost the attention and interest of the […]
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Although it may sound like a Chinese tale, trolls exist, they are those characters that swarm by the Social Media, behind which are hidden people of flesh and blood, with real name and surnames, who act with very bad arts and worst intentions Against a mark, for the purpose of discrediting and unleashing all her […]
Continue Reading ...The growing use of mobility is driving e-mail ratios, according to a new study carried out by Epsilon marketing services company, reflecting the growing number of companies that are developing content and creativity for emails optimized for mobile devices. Thus, postal opening percentages increased 18.6% over the previous year to reach 21% in the first […]
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Brands that send emails once a week achieve better results than with a higher frequency A mail is marked as spam carries more consequences than sometimes consumers are able to imagine. Supposed to stop appearing in your inbox and email platforms like Gmail or Hotmail include blacklisting of us it is difficult to leave. There are […]
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Brand communities are are an interesting way to foster customer loyalty. UM study, a division of IPG Mediabrands shows that 4 in 10 consumers belong to a community of online brand. This practice occurs most frequently in the case of women (47.2%) and among the younger audience. 54.6% of young people between 16 and 24 years is […]
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There are two words that will enter in the vocabulary of digital marketing agencies, two newly imported words of the English-speaking world and which complement: blogger outreach and inbound marketing. Both share the same goal: getting quality link building, which rewards the Hummingbird, the latest Google algorithm update. Today I will focus on blogger outreach – […]
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The game’s antagonist is not work, it’s depression. That is why there is no problem in introducing the game in an enterprise context “explains Javier Arquelladas, CEO of Punto Extra. Iñaki Ruiz, member of the Board of Directors of the Marketing Club ESADE Alumni, defines it as the “use of game strategies in a non-playful context, […]
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As well as making people famous, Hollywood has given us some pretty amazing cars too. There are many on screen cars that made every boy and man desperately want one and often the cars were more famous than the people driving them. Let’s take a look at some of the more memorable ones now.
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Way to the among crowds of people. Soon a woman comes to me offering me a leaflet with a message about a center of waxing and a man-announcement makes clear its offer to buy gold turned into shirt. I hear the sound of the last song of DJ fashion, using a mobile operator to announce its new […]
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Demand grows but also the commercial struggle is fierce at Christmas. The period is crucial to close the year sales and some large retail chains will seize the moment to try new online marketing strategies and mobile to ensure that customers are not lost in the gap between the physical store and e-commerce. Searchers have spent […]
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