Brands that send emails once a week achieve better results than with a higher frequency
A mail is marked as spam carries more consequences than sometimes consumers are able to imagine. Supposed to stop appearing in your inbox and email platforms like Gmail or Hotmail include blacklisting of us it is difficult to leave.
There are ways to prevent the consumer catalog as spammers and we all go through better understand their shipping preferences and always give you the option to unsubscribe at any time. Kentico has released the results of a survey on the view that consumers have email marketing. Only 300 users have been surveyed, but the answers are very revealing. The most common reason in 38% of cases is that companies, known to them, send them too often, rather than because they are unsolicited emails (34%).
In fact, the third reason most claims (26% of those surveyed by Kentico) is precisely that mail contained nothing of interest to them. Only a small two percent, claims that emails were of poor quality with very poor designs and fonts.
The survey highlights that no longer matter as much mail to be or actually has the appearance of spam. At the time when the user perceives that he is not interested or if it bothers too, sends it to the blacklist. Because of this, companies who abuse email marketing and repeated and mass mailings, end up being invisible.
A recent research Recent Park says that brands that send emails once a week achieve better results than with a higher frequency. But the important thing is to discern the appropriate number of shipments for each user, is the paradigm of any email marketing strategy. Grab your attention without saturates.
Brands increasingly sending more mailings and half the receiver will get 416 commercial messages a month, when the weather is still gold for consumers. In fact most of them, 44% say they read only three-quarters of the emails you receive.
Of those surveyed by Kentico, 37% would subscribe easily from one to five lists. 21% would subscribe to more than 10 and there is also a brave 5% of the respondents who dare with more than 20 subscription lists.
As the years progress, users are more apathetic with email marketing. Open rates of 24% to checking in 2009 are now distant and the numbers have been declining over the years, by the saturation of messages that consumers receive tens of roads. In fact, 36% of respondents perceived that email marketing has worsened in recent years, compared with 32% who appreciates an improvement.