The Internet is the medium of instantiate, of the here and now; what a few hours ago no longer works, we need fresh news continuously. Our insatiable thirst for knowledge forces the constant proliferation of content. This has generated a dynamic in which various factors intervene.
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When choosing between buying a mobile device or another, many users are especially focused on the size of the screen, mainly those who usually surf the Internet and social networks constantly and from anywhere. This growing habit has undoubtedly driven marketing and mobile advertising between companies and brands.
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In the last 5 years there has been a real boom in everything related to the field of social networks and new media. I still remember when 3 years ago in every training I had with any client, people asked if this social networks was a fad. My answer was always the same. The networks are here to […]
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End of August brings us the news that the volume of commercial emails in the US has grown by 10.1% in Q2 of 2012, compared to the same period in 2011, according to the study carried out by the company Experian CheetahMail. The growth is much more modest, 2%, if we take into account the previous quarter.
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In the first 6 months of this year, the number of emails using smartphones, tablets and other mobile systems has reached 36% of users in the US. The report “Mobile Email Opens Report” that has just been published gives us the news of the strong growth in the opening of e-mails in mobility, reaching an […]
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We are accustomed to measure the results of the marketing actions we carry out to levels that in certain cases are close to paranoia and yet in the campaigns of mailings we usually settle for knowing the number of subscribers that are sent and the rate of opening Or visualization thereof. To remain in such […]
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There is no doubt at this point of the great importance of the content strategy within a larger marketing strategy. The benefits of proposing a good content strategy means that more and more companies get into the car of generating their own content, in order to achieve a relevant position in their sector. As an example […]
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Consumers who register to receive offers in their mail, end up buying; This is what the research carried out by Chadwick Martin Bailey tells us. This purchase action has another added value: it can also generate new purchases. Your customers like to brag about the products they buy, especially if they have been acquired through an interesting offer. You […]
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Communication 2.0 has come to democratize free expression, and users have not hesitated to exercise this right. Social networks allow users to share with their peers what they like, where they have been or what they have just bought; but in addition, they also openly express what negative experiences they have had with the purchase of this […]
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At present there is a boom of social profiles of companies or organizations in the digital world. Most of them move their traditional business to new communication formats and their presentation flag is not adequate.
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