OflE5 | Run the Business with Technology

The awakening of Inbound Marketing and the new Attraction Marketing 2.0

— December 29, 2017

Traditional marketing continues to give part of its field to digital marketing due to the many advantages it offers, although, nevertheless, traditional marketing is nevertheless necessary and complementary to digital marketing. In a society in which digital is growing very rapidly, traditional marketing models are losing effectiveness, because they are much more intrusive for customers, and […]

The importance of the creation of Content as a Marketing strategy
— December 22, 2017

There is no doubt at this point of the great importance of the content strategy within a larger marketing strategy. The benefits of proposing a good content strategy means that more and more companies get into the car of generating their own content, in order to achieve a relevant position in their sector. As an example […]

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Why VoIP is better than traditional telephony
— December 20, 2017

The technology behind traditional landline phones has hardly changed over the last century, with the system dependent on copper wire to transmit speech from one place to another. But the internet is now changing the way that we conduct our phone calls too, with VoIP (Voice over Internet Protocol) gaining ground, thanks to the additional […]

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Trust, a fundamental factor in Social media
— December 14, 2017

The benefits and possibilities offered by Social Media to all small and large businesses that decide to plant their roots in it are well known by all, so it is not necessary to detail them. As we mentioned earlier in other articles, Social Media offers the possibility of competing with other companies that otherwise could […]

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10 Tools to find and meet your audience on Twitter
— December 6, 2017

Every second 11 accounts are created on Twitter, the social network of the jorgeos already has 500 million users. Among this vast mass of profiles, do you know how your followers are? How can you find those whose interests match yours? Here are some useful tools that will allow you to separate the gold from the straw:

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Social Media: A visible transparency in media and companies
— November 30, 2017

Transparency, a value so intangible but at the same time, so visible. We have always used this word to describe a sincere and trustworthy person. We also use this term to define the credibility of a company or means of communication. How many times have we not heard the expressions “The transparency of a company” or “This person […]

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In social networks you have to be but not to be
— December 21, 2017

In the last 5 years there has been a real boom in everything related to the field of social networks and new media. I still remember when 3 years ago in every training I had with any client, people asked if this social networks was a fad. My answer was always the same. The networks are here to […]

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The impact of the internet and social media in the tourism and travel sector
— December 15, 2017

The world of social networks has revolutionized many aspects of the daily life of consumers and also of companies of all types of industries and sectors, especially those related to tourism and travel. To deepen on this aspect, the hotel chain of the United Kingdom “Four Pillars Hotels”, has developed an interesting infographic in which […]

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Increasing sales through Video marketing
— December 7, 2017

The human being is mainly audiovisual. The consumption of videos prevails over the rest of the content. You have to recognize it, laziness overcomes you at the time of reading; you prefer to sit comfortably to “see what they tell you”. For something YouTube is the second largest search engine, which has already exceeded the figure of 800 million […]

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Increase online influence, an imperative for the brand to be successful
— December 1, 2017

Social networks have led to the emergence of new channels of communication for the brand, but it has also caused the different companies to play a fierce fight for online influence among themselves. It is an imperative for the brand to be successful, as the owner says, that the brand has the greatest possible influence over […]

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