Social networks are a powerful communication channel, a medium that allows you to reach customers who would otherwise be much more difficult and expensive. However, it is a relatively new world that also involves a different way of communicating, getting closer to the target audience and getting it to react to our messages. So, to take advantage […]

Many times we forget how important it is to tweet about issues that are not related to the field in which we move. Writing personal style tweets, in addition to becoming closer and human, can help you improve the influence you have on your followers. Here are some  tips to make Twitter more relevant by humanizing your account […]

A few months ago we spoke of Coca Cola that seemed to sprout numbers on social networks, and that did not seem to be able to identify the direct impact that their active social presence could have on sales. Now consultant McKinsey & Co has been able to find that impact, albeit on the downside.

Companies are strongly committed to social media. 86% of marketers are aware that Social Media is important to their business. 79% have already integrated their actions into social networks within their marketing strategy and are working to develop their presence in these media. Their efforts are not only focused on the main social networks, such as Facebook and […]

Whether you are a totally offline company outside the digital world or a 100% digital company, not participating in social networks is no longer an option. In many ways, today’s social networks represent a new engine of discovery. Consumers and potential customers are sharing with their friends and colleagues websites that they like through their desktops […]