We all agree that the way of buying has changed in recent years. From the physical stores, he soon moved to online commerce, which allows him to acquire a wide range of products from home. But the commerce in the network has gone a step further and has become interactive, thanks in part to the rise of […]
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From Twitter to Facebook via YouTube or Foursquare, the use of media and social networks seems to be the most important marketing concept currently. However, the big question that companies ask themselves is they really good for something? Are social networks effective?
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Every second 11 accounts are created on Twitter, the social network of the jorgeos already has 500 million users. Among this vast mass of profiles, do you know how your followers are? How can you find those whose interests match yours? Here are some useful tools that will allow you to separate the gold from the straw:
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A little humor never hurts, and less in these times, right? It is clear that we all like to let out a smile, or, why not, a laugh from time to time, and if it is at work, a simple laugh makes us work more bearable, especially when we are overloaded with work.
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It is fundamental for the brands themselves, and for us as professionals, to count on the approval of their audience, their community. Customers need to feel confident that they can trust the brand, and it is up to them to decide whether to give the brand that trust or not, based on how the brand behaves […]
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The adaptation of social networks by users continues to increase, Roland Berger Strategy Consultants’ “Changing the Game” Report shows that the top 15 social networks have 1.4 billion users.
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Still today there are companies that underestimate the great power of social networks, ignore their effectiveness as a communication channel between the brand and its customers. As a result, some organizations suffer serious online reputation crises, a situation that occurs more often than we think. Here is a list of the most common situations that we can […]
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Transparency, a value so intangible but at the same time, so visible. We have always used this word to describe a sincere and trustworthy person. We also use this term to define the credibility of a company or means of communication. How many times have we not heard the expressions “The transparency of a company” or “This person […]
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No one questions the fact that in certain sectors, such as marketing, Americans set the standards and are the pioneers that set the way, but, as we all know, Americans and Europeans are very different in every way, from thinking to the needs they want to cover, as well as how to do it.
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It is undeniable that opening a brand to social media exposes it to public dimensions until recently unknown. But not by working an active presence in social media brand image will be eroded. This is a myth that is worth being eliminated once and for all and on which social media monitoring can give you a lot of light.
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