Still today there are companies that underestimate the great power of social networks, ignore their effectiveness as a communication channel between the brand and its customers. As a result, some organizations suffer serious online reputation crises, a situation that occurs more often than we think. Here is a list of the most common situations that we can […]

Transparency, a value so intangible but at the same time, so visible. We have always used this word to describe a sincere and trustworthy person. We also use this term to define the credibility of a company or means of communication. How many times have we not heard the expressions “The transparency of a company” or “This person […]

No one questions the fact that in certain sectors, such as marketing, Americans set the standards and are the pioneers that set the way, but, as we all know, Americans and Europeans are very different in every way, from thinking to the needs they want to cover, as well as how to do it.

It is undeniable that opening a brand to social media exposes it to public dimensions until recently unknown. But not by working an active presence in social media brand image will be eroded. This is a myth that is worth being eliminated once and for all and on which social media monitoring can give you a lot of light.

Social Media plays an important role for companies. 94% of marketers already include it in their marketing campaign, according to the Social Media Marketing Industry Report of 2012. 83% of marketers believe that Social Media is an important tool for their business; Recognize that it benefits the brand.