Consumers who become “Brand advocates” prefer to use email before social media for their recommendations SocialTwist has just distributed the results of a study carried out during 18 months, in which 119 campaigns of social marketing have been analyzed and in which more than 3.2 million consumers have participated. Designed to see how consumers interacted […]
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Often we talk about content marketing and attraction marketing as if they were technical concepts only aimed at professionals, when in reality are concepts that arise from common sense: a nice name wrapped in cellophane that all it does is highlight a concept obvious. Who cares if you have nothing to say? Who will follow you if you do not […]
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The average age of a Director of Marketing is just less than 50 years. It means that he or she just studied two decades ago. When the web was just a novelty and advertising was based on the mass media. The aim was to “increase awareness”, “increasing consideration,” “create purchase intentions”. Even these industry terms suggested a one-way relationship: […]
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The consumer tendentious undoubtedly make business strategies. Advertising strategies and sales of products clearly have addressed the use of mobile applications through which brands can be in continuous and direct contact with current and potential consumers. Thus, in the last two years, we are experimentation how exponential growth of mobile applications try to respond to advertising […]
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They are running news in recent weeks in specialized print and digital predict that mobile marketing will be the fashion for “gateways” advertising spring-summer and autumn-winter 2014. These studies and analyzes forecast a growth of more than 50% of mobile ad spending by businesses, a figure that far supersedes the provisions on advertising spending on […]
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When you begin to devise a strategy for online marketing, in my opinion and that of many marketers two lines on which work can start. Best results can be expected when it achieves a correct combination of the two and has a strategic sense (both ways move forward with common goals): – Organic Line: are […]
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90% of companies already includes content marketing in your marketing plan, an area to which allocated 12% of its budget. The main objective of your content strategy is to generate leads or what is the same, new customers. According reflects the latest Content Marketing Survey, published by IMN. As companies have matured in this area, and allocate more and […]
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Surely this remains the eternal dilemma that brands and companies face when developing your digital strategy and online sales. And the answer is song name: It depends. “In accordance it depends how you look at all like the refrain of that song Jarabe de Palo”. Everything is based on the market, target audience and product, among other factors. User preferences. The data […]
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We always say that the analysis of the profession of community managers, we can draw an invaluable source of information to help us establish the most efficient to consolidate our brand or company and social actions. When we talked about the keys to recognize a good Community Manager, we did based on the essential premise that […]
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The future of content marketing involves the consolidation of video as a key ingredient. Cisco indicates that in 2017 the audiovisual content will account for 69% of all Internet traffic. One reason for its success is the fact that it is a format suitable for both transmit information and for entertainment specifically aimed creations. Moreover, […]
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