In the last few years it has taken on a special, important relevance and it has become essential to manage itself in the art of digital marketing. It seems a field reserved for young professionals, born in the digital age, people who know how to behave in the internet medium and sometimes gives the impression that […]
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It sure has happened to you sometime. After visiting the website of a brand, which you like a certain product, for now, that article begins to appear wherever you go throughout the world wide web. At first it amuses you, you even think it is a coincidence, but already, after several days, begins to disgust you: this […]
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It is one of the matters that is increasingly taken into account in business strategies, market expansions and even offline promotions. It is one of the most interesting branches in marketing strategy, which can give you benefits if it is well done, which allows for capital visibility at a controlled cost. If it is well done, it […]
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SEO, web positioning, is now part of the growing attraction marketing ecosystem or “Inbound Marketing” and far from being a threat to Inbound marketing itself, it must be integrated as an essential part of its mechanisms. Although the percentage of companies that are actively betting on a robust online marketing strategy is still a minority, […]
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Mobile is consolidated as our main source of information, especially at the local level. Local searches through mobile devices have quadrupled in just one year. The report published by the Local Search Association indicates that the demands of information that are registered outside the pc continue their rapid upward trend. This implies a great advantage for local […]
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Since launching Google Plus, two years ago, it’s no secret that Google has had its skeptics (myself included) about its social network. However, it may be time to reconsider these hurried prejudices. Recent data show that it is the second largest social network, above YouTube and Twitter. Personally, I was not very familiar with what is now […]
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Email marketing is a strategy that is underestimated by many marketing managers. This strategy allows sending commercial information to thousands of people interested in a service or product, also facilitates the communication of events and news that the user wants to know. In this way, we have customers and potential customers up-to-date on the latest developments and […]
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Part of the strategy of any company, and therefore, as part of the Marketing and Communication Plan, we must take into account the content strategy. It is very easy to fall into errors when planning the content and information that we generate as a company. The most important thing is to be clear who we want to reach, and therefore determine what matters […]
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Perhaps because of the growing influence of social shares on search rankings, local SEOs are thinking of social media as an effective marketing channel for local businesses, according to the results of a poll conducted by BrightLocal and for the Which, more than 1400 SEOs have been interviewed. More than 8 out of 10 respondents […]
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For the third consecutive year, YouTube is the channel that a large majority of companies indicate will increase their investments in marketing and social media, according to the results of the survey conducted every year Social Media Examiner titled “Social Media Marketing Report.” This year, 69% of respondents say they plan to increase their marketing […]
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