The tough battle to develop a good content marketing strategy involves daily work, a constant reinvention. All oriented to surprise every day to the users, to offer content of quality relevant for the search engines and, altogether, to contribute value and differentiate of the competition. EConsultancy and Responsys report that this year brands will increase their digital […]

Today, “content development” must be at the heart of any online strategy, because of the way information is sought, decision-making and consumer problems solved. “Content is king” is not a fashion, it is not the new wave of marketing, it is the reality of the web world, whether we like it or not. And the importance […]

Content is the cornerstone of any Social Media strategy. It is what gives your actions of their own personality, character and, ultimately, reason of being. When it comes to developing your online presence, you may have wondered what is my business or special company? What can we say to really interest our audience? Why are they going to listen […]

Success in Social Media is not a question of size, but of originality, of knowing how to stand out. The fact that a company has a big budget does not mean that its message has a wide reach. On the other hand, a simple and ingenious idea can achieve great repercussion.

Given the current boom in content marketing as a key piece to attract customers / users, it is essential to know how to recognize talent wherever there is. Content marketing has proven its value in bringing benefits to the overall marketing strategy, so it is not a discipline to be taken lightly. In order for a […]