Travel in Comfort A campervan holiday allows you to take your home with you everywhere you go. You can go on leisurely bike rides or hikes, but you will be able to move your campervan into a more accessible location so you can get back much quicker. If one of your children gets tired, someone […]
Effective data governance is essential for organisations looking to maintain control over their data and derive actionable insights from it. By establishing clear processes and maintaining compliance with evolving regulations, businesses can optimise data management and ensure long-term success. Here are some best practices to help your organisation excel.
Many home cooks immediately reach for the non-stick pans when feeding family and friends. This can be a mistake, however, leading to peeling pans and other issues. There are undoubtedly times when non-stick cookware comes into its own but many others where alternatives are a better option.
The game’s antagonist is not work, it’s depression. That is why there is no problem in introducing the game in an enterprise context “explains Javier Arquelladas, CEO of Punto Extra. Iñaki Ruiz, member of the Board of Directors of the Marketing Club ESADE Alumni, defines it as the “use of game strategies in a non-playful context, […]
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As with clothing and interior design, website fashions change over time and it is important to keep up to speed with all the latest developments and trends. Do not let your competitors grab the advantage – make sure your site attracts high-value attention for all the right reasons in 2017. Here are some ideas to […]
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A few months ago we spoke of Coca Cola that seemed to sprout numbers on social networks, and that did not seem to be able to identify the direct impact that their active social presence could have on sales. Now consultant McKinsey & Co has been able to find that impact, albeit on the downside.
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Customer service through social networks is a tricky subject, where brands do not yet have a well-defined strategy. In order to guarantee customer satisfaction it would be very well to know what their actual demand is. In this regard, the Freshdesk study provides very relevant conclusions. The survey of more than 6,000 customers in 30 countries helps to […]
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You might think that vehicle tracking is all about locating your car after it’s been stolen. Of course, that is a major use of such systems but they can offer so much more than vehicle locating. These systems can have many benefits to a business which become more important as there are more cars on […]
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Companies are strongly committed to social media. 86% of marketers are aware that Social Media is important to their business. 79% have already integrated their actions into social networks within their marketing strategy and are working to develop their presence in these media. Their efforts are not only focused on the main social networks, such as Facebook and […]
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To better understand how the multi-screen revolution is changing everyday life, Google has commissioned two global studies, “Connected Consumer” with TNS and “Our Mobile Planet” with Ipsos to explore various aspects of multi-screen life and conclude that in the world Multi-screen is already here.
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Starting a new business venture can be a very exciting time but that excitement might soon turn to anxiety and worry when you realise the financial commitment that often comes with setting up a new business. It’s easy to jump in head first without proper planning and it pays to fully appreciate the things you […]
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Consumers who become “Brand advocates” prefer to use email before social media for their recommendations SocialTwist has just distributed the results of a study carried out during 18 months, in which 119 campaigns of social marketing have been analyzed and in which more than 3.2 million consumers have participated. Designed to see how consumers interacted […]
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According to a new study by Forrester Research, companies should learn a lot from the path taken by consumers to reach the web pages, to be able to design the marketing campaigns. The report, entitled “How Consumers Found Web Pages in 2012,” was compiled from an online survey conducted between May and June 2012 involving […]
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