We all need to be using an energy source of one kind to help fuel the heating in our homes, allow us to cook our food and to make our vehicles work. There are many sources of energy from traditional fossil fuels through to green energy sources. In our everyday lives we use energy at […]
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Thinking about losing customers causes great terror and uncertainty for brands is, in conjunction with crisis management, one of the items that most concerns companies and brands. And it is not for less; the loss of customers implies dissatisfaction, loss of competitiveness and a universe of consumers making negative recommendations for our brand. We can not avoid […]
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According to the Royal Institution of Chartered Surveyors, the property market in the UK is at its weakest since 2012. This appears to be mainly due to uncertainties linked to Brexit, which are causing both buyers and sellers to be more cautious when it comes to moving house. Image Credit Effects on House Prices House […]
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Today’s communication is the basis of all relationships, especially between users and brands, which through feedback get very interesting and attractive results, where everyone benefits. In the world of social media, it is even more important to have a clear conversation because it can avoid many problems and misunderstandings, in addition to improving our reputation […]
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A business meeting requires a comfortable environment, and there is more to creating the correct ambience than simply setting out chairs and organising microphones and podiums. The temperature of the room, the seating layout and any required refreshments are all essential elements that must be considered. It’s only when something goes wrong in the meeting […]
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No one doubts that in social media, without ethics, without values and without compromises, there is no brand. We can not analyze social platforms as marketing tools and consolidation of influences, if we do not accept that Social Media has modified the global unit of global thought.
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Over the years, we accumulate experience on the products we sell and we select our offer distinguishing qualities, design, price-value, fashion, brand image, etc. In recent years there has been an unstoppable and dramatic decline in the average price of articles. In certain sectors, this price decrease has been accompanied by an increase in product qualities […]
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It would become a model, thought or belief, that is generated based on previous experiences and that creates patterns of action, avoiding new analyzes. One of the most famous paradigms in history was the one that said that the Earth was flat. For centuries it was accepted, and persecuted or taken by madman who questioned it.
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As the government pushes forward with plans to encourage us all to switch to electric and hybrid cars, some industry insiders are questioning whether the infrastructure is ready for such a move. Image Credit Currently, the UK government intends that every car purchased after 2040 should be electric, and there has already been a steady […]
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ASUS, LeCool and BMW, three cases where the deadly sins give way to a reputation crisis 2.0 Talking about online reputation is not a trivial issue today. It is a great responsibility to show the keys by which concepts as little tangible as transparency, honesty and passionate work are synonymous with growth, crisis prevention, efficient management, […]
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