Email marketing is a strategy that is underestimated by many marketing managers. This strategy allows sending commercial information to thousands of people interested in a service or product, also facilitates the communication of events and news that the user wants to know. In this way, we have customers and potential customers up-to-date on the latest developments and […]

Part of the strategy of any company, and therefore, as part of the Marketing and Communication Plan, we must take into account the content strategy. It is very easy to fall into errors when planning the content and information that we generate as a company. The most important thing is to be clear who we want to reach, and therefore determine what matters […]

For the third consecutive year, YouTube is the channel that a large majority of companies indicate will increase their investments in marketing and social media, according to the results of the survey conducted every year Social Media Examiner titled “Social Media Marketing Report.” This year, 69% of respondents say they plan to increase their marketing […]

Consumers who become “Brand advocates” prefer to use email before social media for their recommendations SocialTwist has just distributed the results of a study carried out during 18 months, in which 119 campaigns of social marketing have been analyzed and in which more than 3.2 million consumers have participated. Designed to see how consumers interacted […]