Surely you’re tired of hearing about your surroundings about the low costs and even nullity that supposes having presence in social networks; more than once you have been about to raise your voice and pronounce yourself in defense of your work, of trying to make see those “authorities in the matter” that can not be more […]
Continue Reading ...Everyone talks about being in social media: Facebook, Twitter … and many companies believing in what “everyone says” ventured into these media without strategy, without knowledge of them, even more, without even being convinced of their effectiveness. Launching the adventure of social media, without a doubt requires a sure conviction and the necessary predisposition to […]
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I only wonder when I see the confusion that reigns in many companies about internet marketing. Everything is going well, while talking about the offline world: The 4 p’s of Jerome Mc Carthy unfortunately still work like a charm. There is talk of product, price, promotion and distribution, as always. However, when we go to the online world, things go […]
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The news of the incident jumped to the front after making a hole in the cover of the popular website meneame.com, where a user denounced the irregularities detected after a contest realized in the social network of Facebook. “The community manager of La Casa del Libro decides to keep the tickets and closes the contest just after […]
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My experience in my work as a 360 online marketing strategist with clients and students (responsible for hotels, tourism managers …) is that everyone is really very clueless and does not know well what they need or how to make their business Have a coherent and strong online presence. Therefore, I decided to document the 8 […]
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In the last few years it has taken on a special, important relevance and it has become essential to manage itself in the art of digital marketing. It seems a field reserved for young professionals, born in the digital age, people who know how to behave in the internet medium and sometimes gives the impression that […]
Continue Reading ...In recent months we observed that the term Content Marketing seems to have become fashionable. This is because, thanks to the numerous changes, a new communication need has arisen. Consumers tired of the constant bombardment of similar information, have revealed, so much, that they have become much more demanding when it comes to reading, buying, interacting, etc.
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The report “Best practices in content marketing: Getting engagement through digital channels” has shown that brands are betting strongly on content marketing, developing strategies aimed at attracting the customer, gaining their trust and fidelity.
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The marketing of content has been positioned as an essential element within the marketing mix of the print; 9 out of 10 companies are already using it as a branding strategy, according to the Content Marketing Institute. The boom in word of mouth, coupled with the active search for information by users has grown a demand […]
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We already know that some of the objectives that the marketing is directed are: the generation of potential customers, increase sales, customer loyalty and business growth. And in this, Social Media is not “something” isolated. It is expected to help achieve all these goals. That is why it is better to highlight some tips and vital aspects that […]
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