Video Marketing: How to tap into the potential of video in our content strategy
The marketing of content has been positioned as an essential element within the marketing mix of the print; 9 out of 10 companies are already using it as a branding strategy, according to the Content Marketing Institute.
The boom in word of mouth, coupled with the active search for information by users has grown a demand for quality content, which companies try to meet every day.
One of the most popular elements among users is audiovisual content; In fact, according to Forrester, 1 minute of video is worth more than 1.8 million words. This great power of attraction of the video has as main advantages:
It brings a greater relevance to the SEO. Forrester indicates that the video is 53 times more likely than the text to appear on the first page of search results. So far has less competition, inversely proportional to the degree of interest it arouses in users.
Provides quality information about products. A video is capable of giving information about the product that we could never transmit through written expression. With the video we can show details of its operation, utilities, manufacturing process and demonstration of use; As well as to recreate a type consumer, in such a way that our user identifies with him and is attracted to acquire the product.
It encourages engagement. It is a type of content with a playful component, which comes to cover an entertainment function; So that the consumer accepts willingly, coming to share it, if you really consider it interesting.
It favors the assimilation of the message. 90% of the information that our brain receives is visual, in this sense the videos manage to transmit their content in a pleasant, Reaching a higher degree of retention.
Higher conversion rate than other content formats. The videos that have high doses of creativity and add a certain emotional degree have a great reception, so they get an impact on the mind of the consumer and motivate him to interact with it and share it among his contacts.
What to do to develop a content strategy supported by videomarketing?
Give the audience what it asks for. For this you have to bother to know her, to know what her interests are and what motivates them.
It captures the attention of the user from the first moment. The first few seconds are determinant to keep the user in front of the screen, or make them abandon your creation. Use them to arouse the interest of the user, give him a brief preview of what he is going to see, create in him the need to know more.
Create short but interesting videos. Time is a very valuable asset, which we all want to make the most of. So do not bore your audience with a long, tedious video. Show the main ideas in a brief and concise way, give rhythm to the action that develops.
It includes an emotional component. There are many ways of saying things, if you can touch the sensitive fiber of your audience you will bring added value, which will encourage the retention of the message.
Add a call to action. All communicative action must have a clear objective. Increase the convertibility of your message by encouraging them to try the product, request a quote, visit your website, or leave a comment on it. It is that you can quantify the result of your efforts, and that these do not fall on deaf ears.
Spread your content. Integrate the video into as many platforms as possible. Create your own YouTube channel, insert it on your website, promote it through your social profiles, and write a post related to its content. Take advantage of all the means at your disposal to endow your content with maximum impact.
Optimize it for search engines. Review your keyword strategy and write an optimized title. It includes such terms in the description of the video and in each action related to it that you perform in Social Medi.
Measure the results, draw conclusions and adjust your strategy according to the objectives.
Do you already use videomarketing in your content strategy? Draws conclusions and adjusts your strategy according to objectives. Do you already use videomarketing in your content strategy? Draws conclusions and adjusts your strategy according to objectives. Do you already use videomarketing in your content strategy?
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