The existential conflict that Public Relations go through as a marketing weapon in the face of its -necessary integration with social networks- derives from the need to face a process of adaptation to the new reality. It is more than evident that the network; Social networks and blogs have structurally transformed the relationships between users and […]
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Most of the time that many consumers spend when making a purchase is invested in pre-screening products online, according to a new PoweReviews study. The report shows that 50% of consumers spend 75% or more of the total purchase time, performing the previous investigation.
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According to Forrester’s new white paper, tablets will be the next step in the evolution of electronic commerce, surpassing even mobile phones. Although currently, only 9% of consumers who make purchases through the Internet use these devices, Forrester expects to see a massive adoption in the next five years.
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29% of consumers in the United States have made a purchase through a mobile device, according to a new report from Oracle and ATG, indicating that this figure is 123% higher than the 13% that had done it in the year 2009. Examining the behavior of mobile purchases by age group, 40% of consumers between […]
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Microsoft Advertising in collaboration with Carat today unveiled a new report on the most influential factors that hide behind consumer purchasing decisions, with a view to the January sales. The report, entitled “New Shopper Journeys” (new ways for buyers), reveals that despite the growing importance of “free advertising” through, for example, social networks or recommendations, paid […]
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ATG, the leading provider of e-commerce solutions, today announced the results of a consumer survey that analyzes the perceptions and preferences of buyers towards live online help services, such as Click to Call and Click to Chat, when buy online With the Christmas shopping period just around the corner, the results of the survey offer retailers […]
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A study conducted by Deloitte has found that the trend over the combined use of television along with Internet browsing have gained much popularity. This is the main conclusion of a recent study developed by Deloitte and the research firm GfK where the habits of online shopping of 4,000 adults were analyzed.
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The report recently presented by the Directorate General of Consumer Affairs of the Ministry of Health of the Junta de Andalucía in its inspection campaign 2010, confirms that 70.2% of websites inspected violate the rules of electronic commerce and four out of ten they contain abusive clauses. In addition, most of the infractions refer to pre-contracting […]
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During the conference “The strategic role of Human Resources in the new digital era” analyzed the importance of social networks in the management of people Meta4, world leader in solutions for the management and development of human and intellectual capital (HICM), has gathered at the working breakfast “The strategic role of Human Resources in the […]
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More than 39% of professionals in the sector believe that the recession is affecting the e-commerce industry positively, according to the results of the study presented today by the affiliate and affiliate marketing company, affilinet.
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