Brand communities are are an interesting way to foster customer loyalty. UM study, a division of IPG Mediabrands shows that 4 in 10 consumers belong to a community of online brand. This practice occurs most frequently in the case of women (47.2%) and among the younger audience. 54.6% of young people between 16 and 24 years is […]
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Social networks were not created for brands, were created to establish peer relationships, meet people, strengthen ties and catch up with the lives of our friends. Twitter could be a meeting with coworkers, Facebook and Instagram coffee, a meal with friends and Pinterest is like shopping together at a department store. The adjective “social” was not […]
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Demand grows but also the commercial struggle is fierce at Christmas. The period is crucial to close the year sales and some large retail chains will seize the moment to try new online marketing strategies and mobile to ensure that customers are not lost in the gap between the physical store and e-commerce. Searchers have spent […]
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Increasing the number of hardcore loyal to a brand is one of the dreams of all Community Manager. A highly complex task to achieve, in which daily work these online marketing professionals. There is no magic formula to get fans and followers naturally, although useful tips and recommendations. To do this, Exact Target has collected the opinions […]
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The aim of any shop is to entice the customer to come in, get them to stay and, ultimately, to not leave without buying something. Achieving these goals is top of the list of any retail designer, and there are tried and tested methods which will ensure your store gets it right from the start. […]
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We traveled through the cycle of the influence and relevance, brands are increasingly feeling that their contents should be made from the information obtained from the interaction with their followers. Customers become ambassadors and for this, brands must be able to generate a unique experience, personalized marketing and advertising in the media (brand) is the […]
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There is no one-size-fits-all option when it comes to choosing flooring for your office, as so many variables need to be taken into account. Image Credit How much foot traffic will there be? Does the aesthetic appearance complement the rest of the office? Do you need to dampen noise levels? Is it easy to maintain […]
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Although effectively calculate the ROI of a strategy of social networking is still the less complex work, companies themselves are able to demonstrate the benefits of acting actively in the world 2.0. A positive balance that especially affects the relationship with customers. In response to the survey released by Oracle, the vast majority of marketers have […]
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Surely this remains the eternal dilemma that brands and companies face when developing your digital strategy and online sales. And the answer is song name: It depends. “In accordance it depends how you look at all like the refrain of that song Jarabe de Palo”. Everything is based on the market, target audience and product, among other factors. User preferences. The data […]
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The organizers of the World Travel Market (WTM), one of the biggest events in the travel industry worldwide, have argued that social media are becoming an integral part of the sector. According to event organizers, media and social networks will increasingly have a major impact on this industry, even showing that social media can become […]
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