The average age of a Director of Marketing is just less than 50 years. It means that he or she just studied two decades ago. When the web was just a novelty and advertising was based on the mass media. The aim was to “increase awareness”, “increasing consideration,” “create purchase intentions”. Even these industry terms suggested a one-way relationship: […]
Continue Reading ...
The vast amount of content generated complicated, and much, the ability to assimilate all the information and messages that are issued. Every minute about 347,000 tweets are published, made 2,000 check-ins on Foursquare, or 510.00 Facebook comments Who has the capacity to cover both? This only hinders communication, causing the distance between consumers and brands. In fact, […]
Continue Reading ...
Social networks still have many detractors who question its usefulness in many ways. Instead, it studies are able to demonstrate that there are other brands that are getting returns from their marketing strategies and actions through Social Media. Multiple data new reports show the most relevant trends in this area and the benefits of social networking for […]
Continue Reading ...
The effectiveness of social networks is constantly questioned. The ease with which you can measure everything in online marketing is not 100% applicable to Social Media. One of the main reasons is its character, obviously social, and transverse behavior between online and offline media by users. However, there are other companies that have been able to quantitatively […]
Continue Reading ...
Increasingly it used more daily time to browse and chat on social networks.We cut minutes of television, radio and reading newspapers, and spent more than 3 hours surfing the Internet. On average about 37 minutes a day are in social networks. More time yes, but do the same desire to interact with companies and brands? Given that […]
Continue Reading ...
Way to the among crowds of people. Soon a woman comes to me offering me a leaflet with a message about a center of waxing and a man-announcement makes clear its offer to buy gold turned into shirt. I hear the sound of the last song of DJ fashion, using a mobile operator to announce its new […]
Continue Reading ...
The internet has changed our world more than any other invention but where did it all begin? The internet is a broadcasting tool, a method of information dissemination and a link for collaboration no matter where you are in the world. A powerful thing indeed so let’s take a look at its origin.
Continue Reading ...
The concept of employee engagement has been widely discussed in recent years and has a number of valid definitions. One way in which an employee might be demonstrating employee engagement is by feeling that their work is meaningful and therefore worth investing time and effort in. Another way in which employee engagement might be demonstrated […]
Continue Reading ...
Brands that send emails once a week achieve better results than with a higher frequency A mail is marked as spam carries more consequences than sometimes consumers are able to imagine. Supposed to stop appearing in your inbox and email platforms like Gmail or Hotmail include blacklisting of us it is difficult to leave. There are […]
Continue Reading ...
Mobile devices have been integrated into our daily lives, almost without our noticing. In many countries constitute the first gateway to the Internet, and the United States are on track to do so. In 2015 the tablet market will overtake traditional computer. This is a great business to explode. It is expected that by 2017 the mobile advertising market […]
Continue Reading ...