There is a very curious fact, provided by IESE Professor Adrian Done in his new book (Global Trends: Facing Up to a Changing World), which notes that only 19% of the largest companies survive more than 40 years in its form original. And that is mostly due to the lack of foresight on major global […]
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Three elements you need to start a profitable business with very little investment: – A passion – A skill – An activity that will lead to a product or service that people want and can afford To link all this with a good business opportunity is necessary for the activity that we undertake have a […]
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There is a truth that is irrefutable on the internet, you can spend the amount you want in marketing techniques to attract highly qualified traffic and have available a a stock of products with fantastic prices, but if the shopping experience does not meet the user expectations or simply a web page that does not […]
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For the vast majority of us, a screen is the very first thing we see when we wake up, and for perhaps more of us, it is the last thing we see before we go to sleep.
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There are certain products that are easier to communicate than others. And others are more visual such as fashion items or just a car. The question is whether you chips as community manager of a difficult brand to communicate and little or no visual. Mission Impossible? Say you need a certain amount of creativity. The […]
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Given the need to acquire new customers, retain current or increase the visibility of a brand (branding), a good marketing campaign is the solution to all these “obligations” as marketer. That’s right, you reach an optimal outcome will depend on three key factors: – How it arises strategically campaign. – Internal management of the same: […]
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Times are changing, which can only mean one thing: the folks over at Google have been tinkering with their algorithm again. Their bugbear this time? Out-of-date, static content. Image Credit Dropping off the first page You may be forgiven for thinking that this is not a big deal. After all, even the biggest websites update […]
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Whenever we have before us the challenge of starting a new project, either because we are first-timers in this, or the emotion of the moment or simply because we are human and we make mistakes, it is very healthy to review the most common mistakes in entrepreneurship with intention that we win in caution and […]
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Reports indicate that the average price of a house in the UK is now almost £200,000, more than seven and half times the average UK income. The increase has come despite a slow start to the year in house prices, and costs are expected to rise further still as interest rates remain unchanged until at […]
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Without doubt, the social media plan is the tool for any community manager or responsible for social networks before launching operatively manage anything. Regarding this issue in many companies I encounter the following problems: The social media plan is doing it on the fly: Is not it worth having a clear roadmap from the beginning […]
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