Mobile is consolidated as our main source of information, especially at the local level. Local searches through mobile devices have quadrupled in just one year. The report published by the Local Search Association indicates that the demands of information that are registered outside the pc continue their rapid upward trend. This implies a great advantage for local […]
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For the third consecutive year, YouTube is the channel that a large majority of companies indicate will increase their investments in marketing and social media, according to the results of the survey conducted every year Social Media Examiner titled “Social Media Marketing Report.” This year, 69% of respondents say they plan to increase their marketing […]
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Since launching Google Plus, two years ago, it’s no secret that Google has had its skeptics (myself included) about its social network. However, it may be time to reconsider these hurried prejudices. Recent data show that it is the second largest social network, above YouTube and Twitter. Personally, I was not very familiar with what is now […]
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Approximately 3 out of 10 have ever participated in a forum related to health issues, either to meet other patients suffering from the same disease, to share experiences, receive recommendations or as a way of escape to vent. These are some of the results of the study “You share; We care “, made by Marco de Comunicación […]
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The game’s antagonist is not work, it’s depression. That is why there is no problem in introducing the game in an enterprise context “explains Javier Arquelladas, CEO of Punto Extra. Iñaki Ruiz, member of the Board of Directors of the Marketing Club ESADE Alumni, defines it as the “use of game strategies in a non-playful context, […]
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To better understand how the multi-screen revolution is changing everyday life, Google has commissioned two global studies, “Connected Consumer” with TNS and “Our Mobile Planet” with Ipsos to explore various aspects of multi-screen life and conclude that in the world Multi-screen is already here.
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Many times we forget how important it is to tweet about issues that are not related to the field in which we move. Writing personal style tweets, in addition to becoming closer and human, can help you improve the influence you have on your followers. Here are some tips to make Twitter more relevant by humanizing your account […]
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The digital business school Foxize School, sponsored by online content distributor ADman Media, has organized two debates in Madrid and Barcelona on Branded Content to discuss the definition, objectives and future of this popular Marketing technique. In the post-interruption era, when a large proportion of advertising formats have lost the attention and interest of the […]
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Although it may sound like a Chinese tale, trolls exist, they are those characters that swarm by the Social Media, behind which are hidden people of flesh and blood, with real name and surnames, who act with very bad arts and worst intentions Against a mark, for the purpose of discrediting and unleashing all her […]
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As with clothing and interior design, website fashions change over time and it is important to keep up to speed with all the latest developments and trends. Do not let your competitors grab the advantage – make sure your site attracts high-value attention for all the right reasons in 2017. Here are some ideas to […]
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