Whether in the form of user comments or content developed within the marketing strategies of companies, American consumers respond well to evaluations of products and services when they are informed in order to make new purchases.
Continue Reading ...
Communication 2.0 has come to democratize free expression, and users have not hesitated to exercise this right. Social networks allow users to share with their peers what they like, where they have been or what they have just bought; but in addition, they also openly express what negative experiences they have had with the purchase of this […]
Continue Reading ...
No one questions the fact that in certain sectors, such as marketing, Americans set the standards and are the pioneers that set the way, but, as we all know, Americans and Europeans are very different in every way, from thinking to the needs they want to cover, as well as how to do it.
Continue Reading ...Research has revealed a small increase in eating and drinking out despite Brexit fears. The research also revealed that there has been a decrease in the number of people spending money on tobacco and alcohol to have at home. This is suggesting that the British have gained more of an interest in eating and drinking […]
Continue Reading ...
It often comes to your ears a critique of this or that mark, not in vain, a negative comment causes an impact that is greater than 10 positive. Negative messages spread quickly, and no one remains indifferent to them. What do brands do when they receive these criticisms? How should they act?
Continue Reading ...
At present there is a boom of social profiles of companies or organizations in the digital world. Most of them move their traditional business to new communication formats and their presentation flag is not adequate.
Continue Reading ...
In the first 6 months of this year, the number of emails using smartphones, tablets and other mobile systems has reached 36% of users in the US. The report “Mobile Email Opens Report” that has just been published gives us the news of the strong growth in the opening of e-mails in mobility, reaching an […]
Continue Reading ...
At this point, the importance of content marketing as an indispensable element in creating a powerful online presence and brand image is undeniable, as well as becoming a point of reference for those users who are eager for information regarding our niche market. For this same reason, brands, more and more, are betting on content marketing […]
Continue Reading ...
Social Media has taken the lead of new means of communication between organization and consumer. We witness an incessant growth of organizations that enter the 2.0 world to interact with current and potential clients. No one is indifferent to such a revolutionary element and everyone succumbs to its charms.
Continue Reading ...It is increasingly common for magazines to adopt QR codes, or similar like Microsoft tags, in their different communication actions and advertising campaigns with their readers. In the US, more than 2200 codes were included in the top 100 publications in the second quarter of 2012, with a 61% growth over the first quarter of the […]
Continue Reading ...