Travel in Comfort A campervan holiday allows you to take your home with you everywhere you go. You can go on leisurely bike rides or hikes, but you will be able to move your campervan into a more accessible location so you can get back much quicker. If one of your children gets tired, someone […]
Effective data governance is essential for organisations looking to maintain control over their data and derive actionable insights from it. By establishing clear processes and maintaining compliance with evolving regulations, businesses can optimise data management and ensure long-term success. Here are some best practices to help your organisation excel.
Many home cooks immediately reach for the non-stick pans when feeding family and friends. This can be a mistake, however, leading to peeling pans and other issues. There are undoubtedly times when non-stick cookware comes into its own but many others where alternatives are a better option.
It is no secret that to get the most out of social networking brands have to be willing to respond to users, instead of using it as a channel to send messages of unidirectional marketing and monotema. However, a new report Brandwatch shows that a quarter of the world’s leading brands still use Twitter as a […]
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Social networks influence purchasing decisions of users and consumers, although there are large differences depending on each country. The overall average indicates that 1 in 3 consumers have purchased a product following a publication on social networks. This is reflected in the latest survey by Ipsos Open-Xchange, produced in 24 countries. Instead, it emphasizes the low influence […]
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The average age of a Director of Marketing is just less than 50 years. It means that he or she just studied two decades ago. When the web was just a novelty and advertising was based on the mass media. The aim was to “increase awareness”, “increasing consideration,” “create purchase intentions”. Even these industry terms suggested a one-way relationship: […]
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The internet has changed our world more than any other invention but where did it all begin? The internet is a broadcasting tool, a method of information dissemination and a link for collaboration no matter where you are in the world. A powerful thing indeed so let’s take a look at its origin.
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The concept of employee engagement has been widely discussed in recent years and has a number of valid definitions. One way in which an employee might be demonstrating employee engagement is by feeling that their work is meaningful and therefore worth investing time and effort in. Another way in which employee engagement might be demonstrated […]
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Brands that send emails once a week achieve better results than with a higher frequency A mail is marked as spam carries more consequences than sometimes consumers are able to imagine. Supposed to stop appearing in your inbox and email platforms like Gmail or Hotmail include blacklisting of us it is difficult to leave. There are […]
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As a business owner you will know that having an online presence is crucial in this digital era. Having a great looking site is important but your customers won’t hang around for long if the navigation is awkward or confusing. Customers desire fast search results and clear, concise directions or you run the risk of […]
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The vast amount of content generated complicated, and much, the ability to assimilate all the information and messages that are issued. Every minute about 347,000 tweets are published, made 2,000 check-ins on Foursquare, or 510.00 Facebook comments Who has the capacity to cover both? This only hinders communication, causing the distance between consumers and brands. In fact, […]
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Social networks still have many detractors who question its usefulness in many ways. Instead, it studies are able to demonstrate that there are other brands that are getting returns from their marketing strategies and actions through Social Media. Multiple data new reports show the most relevant trends in this area and the benefits of social networking for […]
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The effectiveness of social networks is constantly questioned. The ease with which you can measure everything in online marketing is not 100% applicable to Social Media. One of the main reasons is its character, obviously social, and transverse behavior between online and offline media by users. However, there are other companies that have been able to quantitatively […]
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