The forecast of advertising investment is 471 billion dollars for this year, coinciding with the investment in 2008. The latest forecast of ZenithOptimedia in terms of global advertising growth stands at 4.1% for 2011, just 0.1 below the latest estimate in April; 471 billion dollars, figures for 2008 just before entering into crisis. The advertising market continues […]

In the 90s, the term customer relationship management, the famous CRM, joined the marketing lexicon. Although we usually use it to refer to some type of technology, the real idea behind them is that it is an imperative in our business. The CRM tries to decide which clients or segments it has as a destination and […]

Social networks are without a doubt, the meeting point for the business world. Efficient means of communication whose boom for brands and their relationships with their potential customers are focused on strategies that seek, mainly, to expand the network of contacts.

According to the study carried out by the global public relations network Eurocom Worldwide, 45% of European companies are increasing the budgets allocated to the actions and strategies of marketing and advertising in social networks.

With the disappearance of ads in the RTVE media, the advertising industry looks carefully at the euros that will not go to the public corporation. At Microsoft Advertising, they trust the potential of the Internet as a promotional platform and expect that much of the funds previously earmarked for public media will fall on the Web.