Social networks have led to the emergence of new channels of communication for the brand, but it has also caused the different companies to play a fierce fight for online influence among themselves. It is an imperative for the brand to be successful, as the owner says, that the brand has the greatest possible influence over […]
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The use of infographics within the content strategy of many companies is increasingly widespread. This set of data, mixed with graphics and cute little drawings has been present in our day to day. Such is its degree of popularity, that Google already throws more than 13 million results on the term “inphographic”, a figure that is increasing, […]
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Twitter is already one of the most powerful communication tools currently, framed within what is called “microblogging”. In other words, Twitter is a free service that with creating an account you can send messages of up to 140 characters (like a mobile SMS) to tell or share what you want. Now, how do I apply this […]
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Whether in the form of user comments or content developed within the marketing strategies of companies, American consumers respond well to evaluations of products and services when they are informed in order to make new purchases.
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According to a new study by Forrester Research, companies should learn a lot from the path taken by consumers to reach the web pages, to be able to design the marketing campaigns. The report, entitled “How Consumers Found Web Pages in 2012,” was compiled from an online survey conducted between May and June 2012 involving […]
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We are all aware that the content is king. The main protagonist of our strategy, and around which it has to turn around. Develop an effective content strategy is not at all simple. Sometimes, not even enough that it is quality, but we must go further and consider as essential as the aspects highlighted below. […]
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One of the aspects of content marketing that is gaining increasing momentum is content curation. According to Beth Kanter, curing content is the process of choosing and filtering between the immense amount of information that is poured into the online medium and presenting the most outstanding, in an organized manner, based on a specific topic.
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Antonio Sañudo is Head of Marketing and Communication at Infoempleo. He has worked in advertising agencies for brands such as Mini, Springfield or Universal Music and as Head of Interactive and Promotional Marketing at Ecoembes.
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It often comes to your ears a critique of this or that mark, not in vain, a negative comment causes an impact that is greater than 10 positive. Negative messages spread quickly, and no one remains indifferent to them. What do brands do when they receive these criticisms? How should they act?
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A survey by Bain & Company among more than 6,000 consumers in Brazil, China, France, Germany, India, Russia, UK and USA reveals important differences in behavior between developed countries and those in developing what online content consumption is concerned. According to the report, “The Age of Curation: From Abundance to Discovery”, consumers of digital content-video, video […]
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