A few months ago we spoke of Coca Cola that seemed to sprout numbers on social networks, and that did not seem to be able to identify the direct impact that their active social presence could have on sales. Now consultant McKinsey & Co has been able to find that impact, albeit on the downside.
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Starting a new business venture can be a very exciting time but that excitement might soon turn to anxiety and worry when you realise the financial commitment that often comes with setting up a new business. It’s easy to jump in head first without proper planning and it pays to fully appreciate the things you […]
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Consumers who become “Brand advocates” prefer to use email before social media for their recommendations SocialTwist has just distributed the results of a study carried out during 18 months, in which 119 campaigns of social marketing have been analyzed and in which more than 3.2 million consumers have participated. Designed to see how consumers interacted […]
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According to a new study by Forrester Research, companies should learn a lot from the path taken by consumers to reach the web pages, to be able to design the marketing campaigns. The report, entitled “How Consumers Found Web Pages in 2012,” was compiled from an online survey conducted between May and June 2012 involving […]
Continue Reading ...The growing use of mobility is driving e-mail ratios, according to a new study carried out by Epsilon marketing services company, reflecting the growing number of companies that are developing content and creativity for emails optimized for mobile devices. Thus, postal opening percentages increased 18.6% over the previous year to reach 21% in the first […]
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Whether you are a totally offline company outside the digital world or a 100% digital company, not participating in social networks is no longer an option. In many ways, today’s social networks represent a new engine of discovery. Consumers and potential customers are sharing with their friends and colleagues websites that they like through their desktops […]
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Customer service through social networks is a tricky subject, where brands do not yet have a well-defined strategy. In order to guarantee customer satisfaction it would be very well to know what their actual demand is. In this regard, the Freshdesk study provides very relevant conclusions. The survey of more than 6,000 customers in 30 countries helps to […]
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You might think that vehicle tracking is all about locating your car after it’s been stolen. Of course, that is a major use of such systems but they can offer so much more than vehicle locating. These systems can have many benefits to a business which become more important as there are more cars on […]
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Companies are strongly committed to social media. 86% of marketers are aware that Social Media is important to their business. 79% have already integrated their actions into social networks within their marketing strategy and are working to develop their presence in these media. Their efforts are not only focused on the main social networks, such as Facebook and […]
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Few companies are really knowing how to harness the strength of social media recommendations according to a study by Social @ Ogilvy strategists, titled “How to Build a Beloved Brand” Recommendations can amount to up to 80% of the reach of a marketing campaign, however most brand names and products in social media are anything […]
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