Corporate hospitality is a booming industry, with more businesses appreciating the benefit entertainment events can have on brand image and client relations. The sporting arena is no different, with corporate hospitality becoming increasingly popular. Image Credit A growing trend in the market Rewind 10 or 20 years and there was little on offer in this […]
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The contents that companies offer their users both in social networks and in their corporate pages are essential for the growth of the brand and the company itself, since it is what users value most when it comes to follow them or not.
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Two statements recently drew attention to signaling the beginning of a new era in terms of our relationship with technology. On the one hand Amber Case, an anthropologist, said in a lecture at SXSW that ” we are already cybergs “, and on the other hand Tim Cook, CEO of Apple announced the beginning of a “post-PC” era […]
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There is nothing more frustrating for a customer than checking the lack of attention to their needs, breaches in after-sales service, delivery times, deficiencies in product quality and lack of confidence in the company With the growth of the Internet, the consumer Dissatisfied expresses his anger at the new digital avenues and the harmful effect […]
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Social Networks are a perfect channel to get our message to many people, but it is necessary to have something important or interesting to say for it. In many occasions, when we write a post or launch a tweet we do not get the desired response, we can not hook the audience, even having something […]
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We all agree that the way of buying has changed in recent years. From the physical stores, he soon moved to online commerce, which allows him to acquire a wide range of products from home. But the commerce in the network has gone a step further and has become interactive, thanks in part to the rise of […]
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Last year was marked by rapid advances and major changes in the mobile advertising industry; a year in which smartphones and tablets captured the attention of consumers and advertisers increased their investments in this support. Specifically, during the past year mobile advertising rose by 63.6%; growth figures that demonstrate the effectiveness of new devices as support for the […]
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Companies have been emphasizing for some time the importance of relevant content in order to achieve a relationship with their consumers. The production and distribution channels that have been launched in recent years have given the reason to this idea of quality content, which now has new investments and also renewed ideas.
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You’ve been noticing a slight decrease in the number of interactions on Twitter for several days, your Facebook wall is becoming more inactive and the comments on your blog have been spaced out in time to almost disappear. Today you check with some discomfort that your index of online relevance has lost entire … You do […]
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Most of our well-meaning community managers or social media managers continue to work under the tacit umbrella of two extremely dangerous ‘good’ philosophies that end sooner rather than later, wreaking havoc on the online reputation of the people and brands they are targeting. They must represent and defend … ‘Everyone is good’ ‘The customer is […]
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