S = VP / E. I learned this formula some time ago and since then I have not stopped remembering it. The result of this quotient summarizes the key to commercial success. Last week I went to buy an appliance at a department store. When paying for the purchase the seller asked me if I wanted to install […]

Advertising on social networks continues to attract the attention of advertisers who during this year 2018 have increased their advertising spending and investment online through these channels.

The contents that companies offer their users both in social networks and in their corporate pages are essential for the growth of the brand and the company itself, since it is what users value most when it comes to follow them or not.

The world of social networks has revolutionized many aspects of the daily life of consumers and also of companies of all types of industries and sectors, especially those related to tourism and travel. To deepen on this aspect, the hotel chain of the United Kingdom “Four Pillars Hotels”, has developed an interesting infographic in which […]

Social Media has taken the lead of new means of communication between organization and consumer. We witness an incessant growth of organizations that enter the 2.0 world to interact with current and potential clients. No one is indifferent to such a revolutionary element and everyone succumbs to its charms.