The saturation in the updates causes overload in the users. They feel saturated by the excessive updating of brands in social networks. The study published by SocialVibe has made public the fact that in October a third of American users who abandoned a brand, did so because of excessive frequency in their publications.
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Recent research claims that, while users spend most of their time using their phones and tablets, advertisers are not focusing their efforts on mobile areas, so mobile marketers continue to ignore user behavior with their corresponding Detrimental effect on conversion ratios. According to the Chief Marketer’s 2012 Mobile Marketing Survey, 73% of marketers are using […]
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Location services are present in the market for some time, but 2018 will probably be the year in which the most important players will pay more attention to user data. Of course, in addition to Foursquare we can not forget Facebok and Google, who trace the path that the others follow, but the real challenge will […]
Continue Reading ...Published in 2005, Selecting Best Value – a guide for private and public organisations awarding contracts for cleaning services, has been updated by the European Federation of Cleaning Industries (EFCI). Image Credit What has been updated? The guide, which was originally published to help those hiring a cleaning company, was reworked to reflect the changes […]
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The media landscape has a new king, who governs with wisdom and equity among its three main areas of influence: social, mobile and local, it is the new “SOLOMO King.” Its power lies in knowing how to take advantage of the best of each one, for the benefit of the brand, and offer the people what […]
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More than half the population of the has a smartphone. This figure is surpassed in the case more than 63% counts a smartphone; Followed closely by the United Kingdom, with 62.3%. Fifth place is occupied by Germany, with 48.4%. 62.6% of peoples use this pocket device to search for information about products. Likewise, 35% use it to consult the weather […]
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House prices in the UK are notoriously difficult to predict at the best of times, and these are far from the best of times, with a softening economy, the recent general election and a lack of clarity around the outcome of Brexit combining to generate a degree of uncertainty. Image Credit Despite the confusion, property […]
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Much has rained since you opened your profile in social networks. You already have a certain trajectory, along which you have harvested a notorious amount of Likes, RT, I like and followers of various kinds. However, your level of interaction has not gone from there? It is cold and distant. Therefore, you need to have another type of relationship […]
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Mobile optimization is one of the priorities; This is considered by 43% of the marketers who took part in the study carried out by Econsultancy, in collaboration with Adobe. This report especially highlights the importance of offering the user a positive experience, adapted to each device and the place where it is.
Continue Reading ...Fast food giants are being urged to ensure all of their suppliers are using responsible practices after a report suggested that some British and Irish beef cattle are being raised on feed blamed for the destruction of the rainforest. Image Credit According to an investigation carried out by activist group Mighty Earth earlier this year, […]
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