I only wonder when I see the confusion that reigns in many companies about internet marketing. Everything is going well, while talking about the offline world: The 4 p’s of Jerome Mc Carthy unfortunately still work like a charm. There is talk of product, price, promotion and distribution, as always. However, when we go to the online world, things go […]
Continue Reading ...It’s very instructive to look back at what the pundits told us would definitely happen in 2017, particularly in the property market. Of course, most commentators got the election and the World Cup predictions wrong. You’d think the property market would be easier to predict, but most people still got these five predictions completely wrong. […]
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For some time we have been discussing the uncertain future of QR codes. For some it is just another technology that redirects to a website and will not survive in this world of unstoppable innovation. For others, if used properly, QR codes have their place and it is our mission as an agency to take advantage of […]
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Still today there are companies that underestimate the great power of social networks, ignore their effectiveness as a communication channel between the brand and its customers. As a result, some organizations suffer serious online reputation crises, a situation that occurs more often than we think. Here is a list of the most common situations that we can […]
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The Internet is the medium of instantiate, of the here and now; what a few hours ago no longer works, we need fresh news continuously. Our insatiable thirst for knowledge forces the constant proliferation of content. This has generated a dynamic in which various factors intervene.
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When choosing between buying a mobile device or another, many users are especially focused on the size of the screen, mainly those who usually surf the Internet and social networks constantly and from anywhere. This growing habit has undoubtedly driven marketing and mobile advertising between companies and brands.
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Managing complaints in Social Networks is a fundamental part of the work developed by a Community Manager. When opening direct communication channels with customers, fans or followers of your brand, you must be aware that you are also opening a ” window ” of customer service, in the main square of the town, with a large luminous sign that says “leave […]
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From Twitter to Facebook via YouTube or Foursquare, the use of media and social networks seems to be the most important marketing concept currently. However, the big question that companies ask themselves is they really good for something? Are social networks effective?
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Online marketing combined with traditional marketing strategies can be very beneficial for companies. Far from what many users and professionals think, they are not exclusive, but beneficial, they are the two wheels of a vehicle.
Continue Reading ...Supply chain management has to deal with the full lifecycle of the processes that need to be completed within the procurement and contracts division of an organisation. Let’s look at the five key attributes of this process. Image Credit 1. Understanding customer requirements Drawing up requirements specifications is often a lengthy business. When the requirements […]
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