During the conference “The strategic role of Human Resources in the new digital era” analyzed the importance of social networks in the management of people Meta4, world leader in solutions for the management and development of human and intellectual capital (HICM), has gathered at the working breakfast “The strategic role of Human Resources in the […]
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The digital marketplace is a noisy and competitive place, and providing visitors to your website with a positive user experience (UX) is integral to maintaining a valuable digital presence. Here are six effective ways to track the UX of your website. Image Credit Understand How Visitors Interact With and Navigate Your Website Heatmaps will help […]
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According to data from a recent study developed by Satmetrix, one in five consumers in the United States says that a bad experience as customers leads them to change brands. This suggests that companies can improve customer retention (as well as its acquisition) if they resign a portion of their advertising budget that improves the user […]
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In the 90s, the term customer relationship management, the famous CRM, joined the marketing lexicon. Although we usually use it to refer to some type of technology, the real idea behind them is that it is an imperative in our business. The CRM tries to decide which clients or segments it has as a destination and […]
Continue Reading ...The independent buyer agency Shopcentric, has presented the results of its latest research on the impact of social media and mobile commerce on the buying behavior of consumers in the United Kingdom. From the study we show that only 9% of consumers / buyers are following brands in social media and that only 6% make […]
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More than 500 attendees from companies throughout attended the first National Marketing and Marketing Forum for SMEs, where experts said that investing in intangibles such as marketing and innovation are key to strategic business growth. MARKETPYM’11 has closed its first edition as a National Marketing and Marketing Forum for SMEs with a great success of […]
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A recent IBM study revealed that many companies are losing the opportunity to use social media to drive growth and sales, due to a misunderstanding of what consumers actually want from these channels. The IBM report found that most consumers say that the main reasons they find to interact with companies on social networks are […]
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According to the data of the new report ‘World Radiography’ prepared by Zenith Media, advertising investment will grow worldwide at a rate between 4.6% and 5.2% in the coming years, especially as a result of the continuous growth of developing markets such as China or Latin America and the progression of digital media.
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China wants its companies to start buying from the world’s biggest brands, in order to improve their reputation. This was expressed by the Minister of Commerce of the Asian giant, in what was one of the clearest signs of support from the Government.
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In a recent study, the Center for Retail Research notes that in 2011 online spending will grow by 19% to reach almost 10,000 million euros and that, even with the current economic climate, e-commerce sales represent one of the markets with greater growth.
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