Marketing is all about building relationships and promoting a lifestyle that potential customers want and aspire to. It’s more than a hard sell. Clever advertising goes a long way toward encouraging that desire and heightening affiliation to a brand. It goes beyond telling someone to buy a product and instead makes them want to by […]
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No one doubts that in social media, without ethics, without values and without compromises, there is no brand. We can not analyze social platforms as marketing tools and consolidation of influences, if we do not accept that Social Media has modified the global unit of global thought.
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As every year for these Christmas dates, the usual dinners and business meals arrive. eDarling wanted to know what expectations and what intentions Spanish singles have for their corporate Christmas parties. Of the answers obtained, one thing is clear: most want to enjoy the most of the occasion, apparently not caring about the inevitable gossip back in […]
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If you analyze each of the words in this document you will suddenly feel that you have found the key you were looking for. The key that will give you the results you want to obtain. You are smart enough to know how long the successful growth of a company lasts. Is it a matter of good […]
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The forecast of advertising investment is 471 billion dollars for this year, coinciding with the investment in 2008. The latest forecast of ZenithOptimedia in terms of global advertising growth stands at 4.1% for 2011, just 0.1 below the latest estimate in April; 471 billion dollars, figures for 2008 just before entering into crisis. The advertising market continues […]
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In the 90s, the term customer relationship management, the famous CRM, joined the marketing lexicon. Although we usually use it to refer to some type of technology, the real idea behind them is that it is an imperative in our business. The CRM tries to decide which clients or segments it has as a destination and […]
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This is the million dollar question that many small businesses and traders are still formulating frequently. A decade ago, companies had few options to advertise their products, but now there are dozens of innovative advertising platforms where we can start and promote our products or services without the need to make large investments. There is a […]
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The participation of the Internet in advertising investment will go from representing 15.9% in 2011 to 21.2% in 2014, and will exceed 30% in four markets. Advertisers are in a better position to invest in marketing than at the beginning of the crisis. They can use their liquidity reserves to gain market share and stimulate demand
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You have invested an extraordinary amount of money, time and effort in moving it forward. You know your product from A to Z, and you know ‘as an honest entrepreneur that you are’ that your product is good. Together with a team of excellent professionals you have, you have designed an efficient distribution network, your pricing policy […]
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According to data from a recent study developed by Satmetrix, one in five consumers in the United States says that a bad experience as customers leads them to change brands. This suggests that companies can improve customer retention (as well as its acquisition) if they resign a portion of their advertising budget that improves the user […]
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