A database has no value by itself: it is an asset like any other. For a factory, the value of a machine is not its cost of acquisition, but the total benefits it brings over the time of use, less the initial price amortized and maintenance costs. A database is also part of our business machinery. Its […]
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Success in Social Media is not a question of size, but of originality, of knowing how to stand out. The fact that a company has a big budget does not mean that its message has a wide reach. On the other hand, a simple and ingenious idea can achieve great repercussion.
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Email marketing is a strategy that is underestimated by many marketing managers. This strategy allows sending commercial information to thousands of people interested in a service or product, also facilitates the communication of events and news that the user wants to know. In this way, we have customers and potential customers up-to-date on the latest developments and […]
Continue Reading ...Many different organisations use temporary buildings at some stage, whether it is schools needing temporary accommodation while new buildings are being constructed or businesses requiring kiosks for short periods of time. Image Credit Temporary buildings offer total flexibility in terms of size, materials and positioning, allowing for a huge variety of options that permanent building […]
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The career of Manuel Guedes has always developed in the world of digital strategies and online communication. In addition to having launched its corporate agency in 2003, since 2006 it has created strategies in digital media for Coca-Cola, Microsoft or P & G, among others; From agencies like Universal McCann.
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Part of the strategy of any company, and therefore, as part of the Marketing and Communication Plan, we must take into account the content strategy. It is very easy to fall into errors when planning the content and information that we generate as a company. The most important thing is to be clear who we want to reach, and therefore determine what matters […]
Continue Reading ...London chef Tom Sellers had to redevelop an old toilet block in Bermondsey in order to open his first restaurant. Because of property prices and overcrowded cities, restaurateurs are facing ever more difficulty finding space in good areas for viable outlays, so are often forced to compromise. Those who already run successful eateries are in […]
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It is one of the matters that is increasingly taken into account in business strategies, market expansions and even offline promotions. It is one of the most interesting branches in marketing strategy, which can give you benefits if it is well done, which allows for capital visibility at a controlled cost. If it is well done, it […]
Continue Reading ...If you are not receiving a good TV reception, you may be thinking about installing an aerial in your loft. This is something householders can do themselves; however, good preparation is essential. Image Credit Gather your information Before starting, check what is likely to work. Is a rooftop aerial out of the question? Where is […]
Continue Reading ...We look through it and we keep it clean, but beyond this we don’t usually give the glass in our windows a great deal of thought. Glass is a very old substance, dating back to around 3500BC; however, modern glass includes a good deal of technology that can help to keep your home or business […]
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