Most of the time that many consumers spend when making a purchase is invested in pre-screening products online, according to a new PoweReviews study. The report shows that 50% of consumers spend 75% or more of the total purchase time, performing the previous investigation.
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When you move to a new house with your dog, there are steps you can take to minimise the amount of stress for your pooch. Image Credit Before you move: Ideally get a dog sitter Moving day is hectic and stressful; of possible, arrange for a dog sitter or kennels. Prepare a ‘dog box’ Put […]
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According to data from a new survey conducted by the firm Borell, small and medium enterprises are devoting more and more budget for Internet marketing every day. On average, they plan to increase spending on online advertising by 29% during this year 2011, compared to 4.5% who plan to increase in other types of marketing actions. The […]
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The forecast of advertising investment is 471 billion dollars for this year, coinciding with the investment in 2008. The latest forecast of ZenithOptimedia in terms of global advertising growth stands at 4.1% for 2011, just 0.1 below the latest estimate in April; 471 billion dollars, figures for 2008 just before entering into crisis. The advertising market continues […]
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Everything is volatile, everything is mobile, everything is flexible, everything is changeable, everything is dynamic, everything is active. We have gone from more or less simple, tangible, enduring, timeless and mature markets needs to complex, intangible, unknown, with an extraordinary mental evolution, with new markets and forms of intelligent relationship.
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Consumers feel increasingly comfortable with their smartphones, and each time the use given to these devices is extended to other functions beyond their basic utility of speaking or sending text messages. Now, the new trends of mobile users clearly show how the mobile phone has become a tool of greater utility when it comes to […]
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A study conducted by Deloitte has found that the trend over the combined use of television along with Internet browsing have gained much popularity. This is the main conclusion of a recent study developed by Deloitte and the research firm GfK where the habits of online shopping of 4,000 adults were analyzed.
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According to Forrester’s new white paper, tablets will be the next step in the evolution of electronic commerce, surpassing even mobile phones. Although currently, only 9% of consumers who make purchases through the Internet use these devices, Forrester expects to see a massive adoption in the next five years.
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According to the latest research conducted by Hanvas Media and Social Lightspeed, brands need to understand the consumer much more before launching into social commerce. The study found that while the industry is hailing social commerce as the next great revolution, it seems that they have not yet seen that 89% of people have not bought […]
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45% of respondents say they prefer to do business with companies that facilitate interaction with them through mobile devices. Almost half of them urge brands to create websites that are easy to access from mobile devices. According to the study carried out by Weber Shandwick and KRC Research entitled “Smart Marketing: Mobilizing your brand” brands […]
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