All websites need to attract traffic to help bring new customers to the business and to also help build brand loyalty. There are a number of different ways that you can attract customers to the website that you can have built by a Web Design Glasgow company such as Design Hero.
There are a number of simple ways that you can help to attract customers to your website.
Aesthetics – make your website aesthetically pleasing, and think about your ideal customers when you think about the colours and imagery that you use and the tone of voice that your write your content in. The way that your website looks will either entice people to it or turn people away.
Call to action – having a call to action on your site helps to get your customers to do something when they are there. This could be asking them to sign up for your newsletter in order to receive some money off or to sign up and receive a document that is going to help them with an issue that they face.
Functionality – make it easy for people to navigate your site and to get to the place that they want easily. If your website is difficult to move around, your retention rate will be very low. In order to find out what people are doing on your site, you can use tools such as Google Analytics.