We traveled through the cycle of the influence and relevance, brands are increasingly feeling that their contents should be made from the information obtained from the interaction with their followers. Customers become ambassadors and for this, brands must be able to generate a unique experience, personalized marketing and advertising in the media (brand) is the […]
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There are many possible nightmare scenarios for a brand, as many errors as they can make their managers and as many as possible responses of consumers to that error may exist. But brands, today, they face a new danger, a different danger and that what they have done or not done is not as important: consumers […]
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We began 2012 knowing that the consumer is now the true owner of our brand. Consumer experience emerges today as the great challenge well-ya-must be done because the crisis in the social media directly affect the growth of our brand as a whole. Communities Facebook have become platforms where brands primarily serve their clients and […]
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Brands invest resources in designing strategies and proposals aimed where consumers act accordingly. They aim to generate patterns of consumption and generate reactions. In short, change the natural course of his life. Have you stopped to think if that is correct? Perhaps we have overlooked such a basic as they are habits that determine the […]
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