Given the current boom in content marketing as a key piece to attract customers / users, it is essential to know how to recognize talent wherever there is. Content marketing has proven its value in bringing benefits to the overall marketing strategy, so it is not a discipline to be taken lightly. In order for a […]
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SEO, web positioning, is now part of the growing attraction marketing ecosystem or “Inbound Marketing” and far from being a threat to Inbound marketing itself, it must be integrated as an essential part of its mechanisms. Although the percentage of companies that are actively betting on a robust online marketing strategy is still a minority, […]
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Social networks are a powerful communication channel, a medium that allows you to reach customers who would otherwise be much more difficult and expensive. However, it is a relatively new world that also involves a different way of communicating, getting closer to the target audience and getting it to react to our messages. So, to take advantage […]
Continue Reading ...The world of digital marketing does not stand still; as trends emerge, it is becoming very clear that brands need to evolve to react to them or risk facing disruption. This is a harsh, competitive arena in which only those who stay ahead of the game stand to survive for the long haul. Here are […]
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Often a simple sentence full of meaning and meaning can make us think, and much. Therefore, what better way than to rescue and compile some of these significant sentences as pearls and related to social media and marketing, to know and reflect on some interesting aspects and issues that we should not ignore and that can […]
Continue Reading ...If you’ve been charged with organising a corporate event it can be a somewhat daunting prospect. You want to thank your staff but it’s difficult to please everybody and find something that hasn’t been done a million times before. Going for a few pints after work or a meal on the boss are very nice […]
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So you want to start a small business but do not know where to start? There are some things that you should consider before deciding on what companies would be a better option for you. First, keep in mind your personality type and your interests – do not just start a business because you think […]
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Perhaps because of the growing influence of social shares on search rankings, local SEOs are thinking of social media as an effective marketing channel for local businesses, according to the results of a poll conducted by BrightLocal and for the Which, more than 1400 SEOs have been interviewed. More than 8 out of 10 respondents […]
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Every day we have more and more data with valuable information about our customers, but our ability to understand all this information and make it ours has not progressed at the same speed. Email marketing company Yesmail, in collaboration with Infogroup Targeting Solutions, interviewed 700 senior marketing executives during the annual DMA2012 conference and Forrester […]
Continue Reading ...Rebranding a business is a risky process, but one that could truly transform your brand. Some struggling business owners might think that they do not have anything to lose by rebranding; however, the process is not a straightforward one and requires planning and careful consideration. Here are some tips for making your rebrand work.
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